When it comes to running an Ecommerce business, you must opt for a notification service that helps facilitate your merchandising.
So what is notification service? It is the act of providing a tool that helps Ecommerce businesses send specific and customized content to their customers/visitors in order to entice such audience into making purchases or increase the number of loyal customers and subscribers, etc.
Before using it, it is neccessary to see how it works and why you need this tool.
1. Ease of use
When you choose a notification service, you probably don’t want to be confronted with alot of complicated steps to get ready for use. An easy-to-use platform should be the first priority for sending push notification to both web and mobile devices.
An easy-to-use push notification tool provides simple steps to set up and uncomplicated procedures for running. Moreover, an advanced notification tool can work automatically, requiring less manual control. You just need to set up it suitably with your business, and let it do the rest. Isn’t it easy to use?
Notably, some good notification service offers you a demo use, in which you can view demo data and have trials before get started. That helps you are more familiar with their service.
When running your business with this ease of use, you can save lots of your money and time, and get quicker notifications/analytics about your business. For all above, ease of use is an important feature that online stores are looking for.
2. Good format
A rich format is another feature of a good notification service that Ecommerce businesses need. A rich format tool is featured by multimedia content and CTAs that help improve open rates of notification recipients.
A good notification service can suggest you some guidances on important issues such as title, brand logo, content with specific purposes, CTA button; which create a good format for a typical push notification.
When receiving a good format push notification, your customers are more likely to open it, which gives you higher possibility of open rates and retention rates from them.
3. Detailed analytics feature
Another important feature of a good notification tool is the ability of carrying out detailed analytics. This feature is demanded for by almost online businesses because it helps them with their insight analysis and some suggested actions.
Detailed analytics feature can collect some essential figures such as visitors, total orders, revenue, conversion, cart abandonment, lost revenue, etc. From that, it gives you detailed statistics and suggest you some actions.
With this feature, you can see your insight and get some proposed actions to recover abandoned carts and boost sales. Also, it can forecast future outcomes of your business.
Such features are what almost online businesses want from a good notification serice. There are many other neccessary features expected by businessess but we have to admit that those are the most 3 important ones. Believe us!
Anyway, it’s your choice to decide your favorite notification service that includes your favorite features. Let’s take a look at some good notification services before leaving. Hope it helps!