3 benefits of using abandoned cart email – Ecomfit
1. What is abandoned cart email?
Abandoned cart email is a follow-up message sent to those leaving a website without purchasing products. It has been an essential part of a multi-stage campaign for e-commerce businesses to recover abandoned cart.
It is important to look at three main reasons why this type of email needs to be a part of business
2. Reasons for using abandoned cart email
2.1 This type of email helps improve conversion rates
Obviously, abandoned cart email helps e-retailers recover sales and boost revenue and conversion rates.
With no manual operation, an email will be sent to those who made carts abandoned on your site. This email entices customers to return to your site and complete their purchase. In other words, such email is to remind them of the products that they forget, show them relevant items and encourage them to make a purchase by offering discounts or free samples.
Usefully, abandoned cart emails do help you gain more revenue from lost carts and convert more abandoners into buyers. This tools can also allow you to upsell and cross-sell with less time and expenses.
2.2 It helps improve customer relationships
Beneficially, it gives you chance to re-engage with customers who abandoned their shopping cart on your site.
Automatically, once a customer has put items on their cart but leave without doing checkout, an automated email is sent to them with personalized and specific content and recommendations. By that, your relevance of communication with your buyers will increase and you can build stronger customer loyalty, making higher chance of future purchases.
In addition, it also facilitates the improvement of your brand image among customers by interactions. That means you can include your brand identity in the those abandoned cart emails in order to be more memorable and well-known.
2.3 This channel helps enhance customer experience
By using abandoned cart email, online stores can improve the experience of customers. In the content of that email, you can show that you care for customers and attempt to give them more benefits by including wishes, offerings, etc.
Besides, it can help you find out the reasons why buyers abandoned their carts. It is quite simple to inquire them about the problem and offer them solutions in such email. Also, you may ask them to complete a survey so that you can well understand their buying behaviour.
Whereby, in addition to greater interactions with customers, online shops can collect extensive data and offer them better experience.
Higher abandoned cart rate means bigger lost revenue. To eliminate this situation, installing abandoned cart email feature is an integral step. As e-commerce businesses, isn’t it important to have better conversion rate, get strong customer relationships and offer superior experience?