Web push notification has been a must for online businesses to thrive in the era of technology. However, using it will become challenging without looking at these 5 important guides.
Consult this article to see if you are using web push notification suitably.
1. Personalized content
The content of web push notification varies from users. It depends on your purposes and your groups of customers. You need to send specific push notifications to different groups of customers based on their behaviours.
For example, if your customer delay checking out, you should send him push notifications that remind him of coming back to complete orders with attractive discounts. And if he a loyal one of your store, send him some introduction about new models of the products of his interest. For newcomers of your store, send them push notification with discounts for products that they have viewed in oder to convert visits into sales.
Importantly, to successfully entice them into coming back, you need to include some benefits in push notification such as discount codes or sales-off.
2. Appropriate timing
The timing of push notifications to send is important. Send it within a few hours after abandonment. Don’t wait too long or you will lose the shopping urge that make shoppers add items to their shopping cart.
Usefully, some web push notification tools may automatically send it for you at an appropriate time.
3. Multiple features
Opting for a web push notification tool to optimize your business is necessary, but it’s never enough with only a single feature of sending push notification. Using it should go with using some complement features such as insight analytics, ultimate popup, etc.
What’s in your mind when talking about insight analytics? Well, it’s all about valuable data. You need to make it powerful and significant because data concerns not only the conversion rate and your sales but also managing the costs and the suppliers. By using the feature of insight analytics, you can answer the question: ”What are all these data for?”.
Specially, some App may provide you the power of learning machine that automates all the process and suggest you reasonable action about your business.
Ultimate popup is another feature that helps reduce abandoned carts on your store, encourage purchase behaviours and may increase email leads quickly.
In short, how are these features related to each other? Insight analytics feature provides you with data about customer behaviours, from which you can better understand your customer and send more customized push notification/popup based on their interest.
4. Check effectiveness
After using this feature for a period, you need to check effectiveness of this tool on your store.
It’s easy to see if web push notification tool is supporting your merchandising work or not by looking at statistics collected on your dashboard.
Above is a demo use of web push notification, you can try it here.
Among thousands of web push notification service, to find one that is equipped with complement features has been never a simple task. It takes you hours to learn about how it will help you.
However, Ecomfit web push notification and insight analytics can be your optimal choice. You don’t need to spend time finding it and learning about it because it’s here for you.