As a digital marketer, you must do a large number of reports to your boss. Obviously, you need a quantity of analytics tool for Ecommerce. You cannot avoid making mistakes when creating those reports. So here is the problem: you might get some common horrible mistakes even you have experience doing that. Hence, in this article, we will help you point out 6 basic errors you often meet and how to solve them.
6 Horrible Mistakes You’re Making With Analytics Tool For Ecommerce
1. Do not filter traffic
The first thing is that you do not filter the traffics access to your site. There is not only you but a thousand other people often forget to filter the website traffic. Then the number of traffic visiting your site totally include both your internal company and your customers. So when using an analytics tool for ecommerce report, please remember to prevent the traffic from the spam and internal IP.
2. Do not set time
The second mistake they often make with the analytics tool for Ecommerce store is forgetting to set the proper time. Especially, they do not compare the time period, which makes the report lack comparison. Hence you cannot track your business growth trend to have reactions timely.
3. Cannot find out reasons
One of the most serious problems when making reports is that the marketer cannot figure out the reason for their business issues. They export analytic data and display it without detail reasons. This common situation leads the report to become worthless and finally, nothing is solved, revenue is still lost, customers are still decreased gradually.
4. Cannot recognize the warning
Similar to the above problem, there are a lot of circumstances using the analytics tool for Ecommerce cannot realize the emergent alert to react timely. For instance, you do not check carefully enough to find out the conversion rate is on the serious mark, most customers dropped at the checkout stage, which definitely needs to be noticed. Actually, there is not much analytics tool support this function which makes digital marketer difficult to recognize business troubles. So we introduce an analytics tool for Ecommerce called Ecomfit, which will alert you about business problems quickly. All you need to do is making a purchase, every other stuff is their support team’s agenda.
5. Do not calculate customer lifetime value
Customers’ value plays an important role when you are going to make an advertising plan. If you cannot calculate the client lifetime value (CLV), you will not be able to allocate budgets to your marketing plan properly in general, and to your advertisement in particular. So in order to boost sale, then you should increase your customer lifetime value, and obviously, you have to calculate CLV precisely.
6. Do not create sale funnels
It is often said that sale funnels are not necessary. However, it is wrong, it has its own role in the analytics tool for Ecommerce. This component helps shop owners recognize their customers often drop out at which stage. From that figure, they can have a suitable strategy to lead visitors to become future and loyal customers.
In summary, here are 6 common mistakes which affect your business analytics. So please take notice of these and avoid making mistakes again. Hope this post helps you to improve your analytics. For further information, feel free to contact us via email: email@example.com
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