In recent years, digital marketing is becoming a trendy career. In this post, we will recommend 6 useful tips for digital marketers to boost their sale in Ecommerce business.
6 Useful Tips for Digital Marketers In Ecommerce
1. Optimize website responsiveness
There is a statistic demonstrated that 80% users accessing the internet or web via mobile phones. Besides, there is one update from Google that the search engine ranking of websites which are not responsive on mobile and other smaller device will be reduced. Hence it is of essential that your site is mobile friendly. So the first thing when being doing digital marketing is that you need to check whether your online store, your blog content is responsive. Due to website responsive optimization, your customers are recognizable, accessible and engaging across all devices in an easy way.
2. Keep update SEO
Search Engine Optimization (SEO) plays a vital role in Ecommerce in general and in online marketing in specific. Obviously, you need to learn about SEO, but it is not enough, you need to keep your SEO up-to-date. You might ask why you have to do that while your site ranking gets to the top? Ok, calm down and let us explain. You might get top 1 ranking on Google, however, after a quarter, your competitors have boosted their ranking and overwhelm your position. Further, Google is not sure to keep this rule for a long-term, it will always update search engine ranking rule, so please take notice to SEO, at least once per quarter. Doing that helps your product or your website to be on top and reach its market and clients. Therefore, keep in mind that you need to pay attention to your keywords and the searches volume monthly.
You can use Google’s Keyword Planner or Ahref to help you out.
3. Diverse content marketing
Another essential thing you should learn is content marketing, especially blog post. You might notice that there are tons of contents available online on the internet under multiple kinds, such as video, image, gif, text, status, blog, etc. To be a professional digital marketer, you should prepare for yourself knowledge of your business, then you can create diverse contents marketing. As I mentioned, the blog post is quite important in the Ecommerce business. It does not only provide more useful information for clients, drive traffic to your website, but also play as a channel to boost your SEO. So to be on top of this digital marketing world, try to utilize blogs to your advantage.
4. Use emails marketing
With the increase of users on the internet and using the mobile application, your clients now can easily and quickly open emails on mobile devices. Moreover, emails have been a key tool in Ecommerce for a long term. So why did you abandon it? In the fast information world, the opened and clicked rate of email has been grown a lot. Hence, take advantage of email in your marketing strategy plan, try to grow your subscriber list, improve your relationship with consumers to increase the conversion rate from email.
5. Social Media
Yes, we have seen the increase in social media network in recent years. The more social app is developed, the more chance for you to promote your brand business, and the more loyal customers for you to reach from potential followers. Keep it simple and nature. Try to update daily about all your stuff and useful thing concerned your brand, your product, and your business. Keep contact with your follower, make more engagement to your followers’ stuff. Besides, using hashtag and mention for your brand, your product to remind your followers about your business. Set up your notification to keep updated of your new comments and messages from guests. Hence, being more social will help you a lot in the Ecommerce business.
6. Guest blogging
One thing might familiar with you is guest blogging. It is actually not easy at all, even quite difficult to do. The guest post helps you a lot in SEO, it is likely to link building with higher trust, so that Google will estimate your link better. However, in order to request other bloggers put your link in their post is not easy. You need to spend more time and consistent. At first, you have to research and collect posts having relevant and good content. Next, try to contact them skillful, such as: praise their post, point out what it needs to improve. Then, after several email contacts, you can request them to put your URL in their post, of course, it has to be useful content for them.
Here are 6 simple but quite helpful for who want to be digital marketers in Ecommerce business. There is a lot of stuff you need to but keep 6 tips in mind, do your best and the result will satisfy you. Hope this post useful to you, please Like, Subscribe and Share it to your friend. We are willing to support you via email: firstname.lastname@example.org