Mobile apps have now been more habituated than ever. Push notifications are one of the best ways to reach out to the customers and engage them with the business. In order to harness the full power of this technology, all mobile marketers and app owners will need the help from a push notification service provider. Here are the key parameters for choosing “the one” for your app.
How To Choose The Best Push Notification Service Provider?
Value for Money
If you are building a mobile or web push campaign from scratch and the audience volume is still small, cost consideration for third-party push notification service is essential. However, besides the price tag, it’s worth your notice if the service provider offers any derail feature to add more value to your purchase.
Most of the best push notification service providers on the market charge its users monthly, quarterly, or annually. If they offer free plans for a certain number of target customers, that’s a huge plus.
Mobile push notification has been increasingly considered as a vital part of user experience. Even simple notifications can perform miracles to the revenue and conversion rates.
For this reason, you will need to look for the programmatic flexibility in a push service. It should have the capability of sending context-based notification both manually and automatically.
Segmentation and Personalization
Segmentation and personalization are the key to relevant notifications. They are no longer just a choice, but must-have features in the best push notification marketing platforms.
The scope of segmentation and personalization is also crucial to evaluate the effectiveness of a mobile push campaign. It shows how deeply app owners can interact with their customers.
As push notifications are far more complicated than text messages, a push service should incorporate many other elements in a push message rather than just plain text. Here are some emerging features that the best push notification service must have:
Interactive notification – Ability to integrate action buttons to the content
Rich notification – Having visuals, graphics, media, as well as all other content’s variations
Automated messaging – Customizable preset rules in sending top push notification
Geotargeting – Sending mobile push message according to the user’s location to optimize retention rates and clickthrough rates
No one, even the most professional mobile app publisher, wants a push service with a steep learning curve. We all want it to be comprehensive but user-friendly at the same time.
The API and SDK provided by a mobile push service should be easy to implement, saving the app builders time and effort to deploy their push campaigns. With that being said, all the advanced features should not be compromised. How well a push service can balance the UX, and the function determines whether or not it can set itself apart from other competitors.
What Is The Best Push Notification Service? 7 Best Providers
It is the best free push notification service for small to medium scales of campaigns. For under 1,500 target customers, you will get free push notification service, this number is much higher than in the free plans of other top-quality providers.
Considering all the critical parameters of the best push notifications service company, Ecomfit seems to tick all the boxes. Besides free push service, it also provides premium plans for larger-scale campaigns with higher requirements for mobile app performance management in need.
Whether it is automation, scheduling, segmentation, or data analytics, you will find them all on the Ecomfit platform. It’s fair to say that Ecomfit should be your tool of choice for your mobile and web action plan from the very first days.
Aimtell is another popular mobile and web push service with many customizable features. You can select what you need and pay for what you chose. With its triggers in software development, you can send and schedule notifications based on your own rules (similar to Amazon SNS or Fire OS).
For basic users, Aimtell can be a good choice. It has almost all the fundamental features to get your push messages on the go.
VWO Engage specializes in sending push messages via such operating systems as Google Chrome and Firefox. App developers normally use it to send push notifications when the users are still active.
VWO Engage also allows for visual integration in the push message. You can add pictures or customize the content to your own taste before officially launching it.
Quite similar to VWO Engage, you can use PushWoosh to send rich notifications. And the term “rich” does not limit itself in just multimedia. PushWoosh can also translate the content to different languages, making it easier for your business to reach globally.
Despite its shorter history on the market, Accengage has gained increasing popularity among mobile app builders. In addition to the basic mobile push features, you will find its tracking technology a worth-buying value.
Accengage is connected to many third-party analytic web apps, giving you more flexibility in your retargeting tactics for user engagement.
Lean Plum provides premium plans with many toolkits aligned to different preferences of the app owners. This platform can help you stay in touch with your users on many social media channels, giving your business more exposure online.
Personalization, ab testing, and email marketing are other premium features that you can work with. For the purpose of boosting user retention, LeanPlum is a decent choice.
PushBots is a mobile push service for highly automated marketing campaigns. It has such features as dynamic push, retargeting, and geotargeting. PushBots also allows for effective audience segmentation based on location, device, and purchase history.
The Bottom Line
Push notifications are a must-have component of a mobile app. Without this technology, it’s nearly impossible to engage users with the business and improve online sales. Above are the seven best push notification service providers that will help you get your job done. Scrutinize your preference and pick out the perfect match for your campaigns.