Shopify push notifications are a promising channel for any online store hoping to improve their business performance. ROI, sales, conversions, those are the key metrics when evaluating how your business is going and growing. However, trying to send all push notifications manually is not a good idea.
You will need help from an automation tool to save your resources during your work. That’s why Shopify mobile app integration has become more popular than ever. But what business should use it? When should be the right time for sending push notifications? Check out these 9 signs to find out the answers.
What Are Shopify Push Notifications?
Shopify push notifications are rich content messages sent to user mobile or desktop devices. These messages are normally clickable so that users can easily re-visit the website/ app. Push notifications are a popular approach to engage customers in the online business.
One of the best features of push notifications is that users do not have to be on the website or in the app to receive them. As long as they are active on the Internet and allow the web/app to send push notifications, they can receive the push messages and interact with the business.
Shoppers also don’t need to leave any of their information or fill in any form to subscribe to the push notifications. Once they tap/ click to permit them, they will see the push notifications popped up/slid in on top or bottom of their device screen.
What Are Common Features Of A Shopify Push Notification Plugin
Send & Schedule Notifications
There are now many free push notification plugins that won’t charge you for sending push messages. Besides the free plan, there are paid plans/ premium plans with which users are provided with more features.
Using a push notification automation tool, you can create your push campaign with scheduling features. It saves your time on sending push messages to your subscribers irrespective of their time zone and location.
Customize Notification Content
Creating a push notification is simple, but making it engaging is not an easy feat. That’s why a push notification should include more than just texts. Most promo push notifications are also embedded with links, images, and icons.
Call to action buttons are a must-have component when it comes to creating a push notification. For higher conversion rates, push content has to be as personalized as possible.
Automate Push Campaigns
A Shopify push notification plugin can serve many different purposes. Whether you want to update your customers with new arrivals, announce new promotional programs, or recover abandoned carts, a push plugin can help you to automate the work.
Especially with businesses sending push notifications on a regular basis, a push plugin is always in need to optimize the owner’s resources. You can choose to drip-feed or send your push messages in mass.
Best push notifications must be the ones that perfectly match customer’s preferences and interests. A push plugin should then be able to help you put your customers in different groups depending on their purchase patterns and demographic traits.
By segmenting your customers, it’s easier to personalize the push content and further optimize the conversion rate. If you are planning a drip feed campaign, customer segmentation should always be a priority.
Analyze Customer Data
Customer behavior-related metrics are keys to analyze your push campaign performance. They show you how your push content is doing and what should be done to further improve the traffic, open rates, conversion rates, click-through rates, and customer retention rates.
The most favored feature in customer data analytic is ab testing. It compares among different versions of your push notifications and gives you the best performer to capitalize on.
9 Signs You Need Help With Shopify Push Notifications
Low Traffic & Conversion
If your online store is suffering from low traffic and conversion rate, a Shopify push notification plugin will be a great help. Push notifications have been known as the most effective marketing approach to increase brand exposure and attract new customers to the business.
Push notifications do not require users to fill in any form to receive updates from the business. With easy opt-in, the clickthrough rates and open rates are higher, giving you more leads and more chances to convert them into sales. Using a plugin, you can also segment your customer based on your preferred criteria. The content will then have a bigger impact thanks to better customization.
For example, store owners can send push messages according to the user’s buying history or preference. It’ll be easier to cross-sell and upsell the offerings. It’s difficult to ignore push notifications, both new traffic and return traffic will increase.
Weak Customer Base
Is it taking you too much time and effort to build and grow your subscription base? If yes, Shopify push notification is the solution to your problem. Even if you have no prior experience in subscriber base collection, you can start building it from scratch with a push notification plugin.
It allows for a simple opt-in process, which leads to fast growth in the user base. And as the base starts to grow, your sales volume will expand, reinforcing your revenue stream. With push notifications, you can target your customers according to their purchase behaviors using RESTful API.
Shopify push notifications are a great way to expand your customer base, which also leads to higher conversion rates. By being frequently engaged in your offering, your customers have more reasons to stick around with your business. Even when they are off store, push notifications can still bring the back with appealing offers.
Limited Customer Data
Without a push plugin, It’s hard to tell if your business is interacting well with your customers. The customer data is limited and you won’t be able to know how to further improve your push campaign. Many professional push plugins these days (such as eComfit) come with a data analytic tool.
This tool allows for detailed analytics on customer behavior toward your push notifications. It shows you the open rate, conversion rate, bounce rate, and so much more. The plugin even provides ab testing, comparing different versions of your content to help you choose “the one” with the highest conversion.
In-depth analytics help you understand your push notification strategy. This feature helps you optimize your marketing campaign accordingly. It identifies the best-selling offers, closely tracks customer buying patterns, and facilitates the customer base collection. You won’t be able to grow your business without an eCommerce plugin. That’s why even professional marketers are now relying on automation marketing tools.
High Abandoned Cart Rate
People keep visiting your store but don’t end up with any purchase? They add items into their cart and then don’t complete their payment, we all know how disappointing it is to witness such a situation. Your online store can be saved from this occurrence with the help of a push notification plugin.
Depending on the user’s time zone, you can schedule your push notifications to remind them of their abandoned carts. With appealing offers, frequent yet not disturbing reminders, and promotion programs bringing a sense of urgency, abandoned cart recovery won’t be a daunting task.
A high cart abandonment rate means there can be a problem with your business. A high shipping fee, hidden cost, complicated payment process, limited payment choices, etc. – these can keep your customers away from your offerings.
Low Customer Retention Rate
Customer retention is an important pillar of any online business. If you cannot keep your customers loyal to your brand, your revenue stream won’t be stable. In fact, more marketing efforts should be focused on customer retention rather than customer acquisition.
Low customer retention rate mostly involves lack of interaction and communication between product/ service provider and customer. Push notifications are an excellent approach to reinforce this connection. With frequent interaction with the customers via loyalty programs, you can keep your audiences stick around for a longer time.
Failure to improve customer retention is a great loss to the business, especially the eCommerce ones. You can acquire new customers, but whether you can keep them stay with you will determine the stable growth of your business over the long run.
Low Brand Consistency
If your business does not have enough online exposure and the communication channels are still limited, it’s a good idea to start deploying some push notification campaigns. Push notifications are a complementary marketing channel, providing your brand with more value-added information.
Both mobile and web push notifications can give your business more recognition, thus increase the optin rate and make it easier to convert the traffic. Timely push notifications are essential to brand consistency. They give you widespread online exposure and attract more traffic to your business.
With push notifications, you have more chances to reach out to your target audience. And by tracking their behaviors, you can collect important customer data to timely adjust your push campaigns and better connect with your customers.
Under-developed Customer Care Strategy
Push notifications with useful content can enhance the user experience. As compared to other customer engagement methods, push notifications are less intrusive, making it easier to drive traffic to the business. If you are still struggling with drawing customer attention, consider using push notifications right away.
When it comes to using push notification, the content must be relevant, timely, and personalized. Otherwise, it will cause disturbance to your audience, swaying them away from your business. As compared to generic push messages, those with customized content will have much higher open rates.
Paired with proper customer segmentation, your push notifications become more effective. There are now many different approaches in segmenting customers – buying behavior, age, interest, user browser, operating system, etc. Your customer care strategy should appear on as many platforms as possible, this will gain more positive brand exposure and give you more potential sales.
Complicated Customer Journey
Push notifications can shorten customer journeys, facilitating their payment process, and reinforcing their trust in the brand. A push notification can include so much more than just plain text. If you customize it with a push plugin, you can make it media-rich by adding links, call to action buttons, images, and icons.
Among all content elements, URLs and CTAs are the most popular and favored. They quickly direct your customers back to the website/app without requiring them to fill in any form or providing any personal information.
Especially if you are running a mobile app for your business, push notification plugin is a must-have item in your online marketing toolkit. However, beware of the user operating system, different systems may require different push service providers to deploy push campaigns.
Lack Of Appearance Diversity
Last but not least, if your business is now lacking appearance diversity, it’s about time to use push notifications. You can utilize interactive elements in the push notification to easily attract your potential customers. Making your content catchy is not an easy feat, but it’s worth your effort.
As mentioned, push notifications have become a separate marketing channel. It thus deserves your marketing resources. Optimizing push campaigns comes with many benefits.
And one of the best things about a push notification plugin is that you don’t need technical experiences to start with it. There’s no steep learning curve, and you can start building your campaign within a few minutes.
In A Nutshell
Do you find your business having one or more than one of the mentioned signs? If yes, push notifications are the answer. Shopify push notifications are no longer a new term in the eCommerce business. Don’t let your business lag behind, it won’t take much time and effort to start, take your action now!