Push notification app is a must for almost E-commerce businesses to survive in this competitive field. For online sellers, to making decision on which push notification tool to install has been a great concern because it requires careful consideration for lots of standards and conditions that are suitable for their business.
So how many types of push notification are there? Actually, they are various depending on purposes. Informative push notifications make users stay up-to-date with important events or reminders. Geolocation push notifcation are triggered when the user goes in or out of a particular area while catch-up encourages customers to take desired actions. Promotional push notification announces promotions, special offers, discounts, sales to better engage users with their buying decision. And rating or survey push notification collect customer’s feedback/review/rating.
Let’s see what you need for your online stores.
1. Recover abandoned shopping carts
The very first purpose to choose a push notification tool is to recover cart abandonment on your store and bring visitors back to make purchases.
Do you believe that you can make money even when you sleep? Well, push notification can help you with that. What you are looking for from a push notification app should be its ability to be your store supervisor which automatically send reminders to visitors or potential customers who have not yet completed their purchases.
After receiving push notifcations, visitors are enticed into returning to complete their orders by attractive contents including discounts and so on.
2. Retarget existing customers
Do you know that acquiring a new customer can cost five times more than retaining an existing customer. Why don’t you retarget existing ones by push notification?
From a push notification, you should require its detailed analysis based on advanced conditions such as access time, traffic sources, viewed products, products in the shopping cart, purchased products. By that, it can help you retarget the right groups of customers and helps bring them back to make more purchases.
3. Build customer loyalty
Bring customer back to your store is not enough. Besides encourage them to make further purchases, you need to make them your loyal customers who are willing to buy more and more items and helps with your word-of-mouth marketing strategy. Loyal customers are the ones who can influence your merchandising decisions. Therefore, you need to communicate with such customers regularly by telephone, email, social media and push notifications.
A good push notification app should help you take care of existing customers through specific and customized content in order to cross-sale products and gather valuable data about buying behaviours, and more.
4. Increase subscribers
Another important factor for your store is subscription. Of course, a push notification app should help you with it.
A good push notification app can send content to potential customers or new ones with discounts and convert them into subscribers. This helps you easily promote products to them.
5. Final thought
Finding a push notification partner that include all these criteria is not so easy. Among thousands of apps, you need to have extensive references and reviews before deciding your push notification app. Hope you may find the optimal solution for your store soon.
Isn’t cool to have all features in one place?