For any of you here who makes a living on Shopify, it is clear that driving more traffic to your store is very important to leave your niche competitors far behind and make your way to the top. But it’s easy said than done since it can take ages to get this process over with.
So, is there any way to accelerate it, shortening your path to success? Not really as there are ample phases to complete before yielding the desired results. But you can make things a bit easier to handle by getting a Shopify push notifications app.
Today, this article will reveal one of the best Shopify apps that could perfectly meet your needs: Ecomfit web push notifications app. Let’s scroll down to figure it out right now!
Importance Of Shopify Web Push Notifications Apps
Before taking an insight into the unique features of the Ecomfit web push notifications app, you should figure out the main functions of Shopify web push notifications apps as well as their benefits to your business.
Web push notifications are a top-rated method of communication with potential customers since introducing them to your business model brings the efficiency up a huge notch. Marketers, especially those in e-commerce, are implementing these handy apps to drum up their business.
Let’s have a look at their functions to see what these little tools are all about and how come they are so praiseworthy.
It helps to target and retarget customers.
Web push is a splendid workaround for media buying because you can have real-time communication with your customers. With web push notifications, you don’t need to buy media or wait for your customers to visit or return to your websites.
And let’s not forget that nothing beats push notification in the eCommerce industry when it comes to retargeting old buyers. Notification icons can be subtle reminders to your customers about “limited stock”, flash sales or discount offers. Believe it or not, this tactic has been proven to remarkably increase the click rate and purchase rate to at least 20%.
It helps you with content marketing.
About 90% of B2B companies see content marketing as the key to capturing the buyers’ attention and persuading them to click on the purchase button. Messages, guidelines, or polls can be pushed out to construct customer trust, leading to them believing that your products are worth buying.
To be more specific, once you launch a new product or add certain features to the existing ones, unless you get their target audience to notice them, they will be oblivious of those items’ existence. This issue will be alleviated once you have a Web push notification by your side. These notices can act as a newsletter about your product updates, bringing average CTR of 15%-20%.
It boosts customers’ retention and engagement.
In the aspect of eCommerce, there is just no end to the intense competition between each and every store in the race for customer acquisition. With push notifications apps, you can engage your customers by sending them notifications of discounts and flash sales.
What does this possibly mean? Well, from now on, you can quickly get more money rolling into your account since web push notifications can set up the foundation for building your customers’ loyalty with the average click-through rate between 15% and 18%.
Characteristics of best Shopify web push notifications apps
For new Shopify stores
When you are running an online business, one of the crucial things to do is increase your website’s subscription rates. One effective means to realize that goal is by using subscriber growth tools. Hence, you ought to pay attention to the tools that Shopify web push notifications apps offer.
In addition, a Shopify app can meet your goals in push notification campaigns since it provides multiple kinds of automated messages. Therefore, it is highly recommended that you avoid the push notifications apps that have limitations in the range of message types.
Moreover, Shopify web push notifications apps should have easy-to-navigate dashboards so that those who are not computer-literate would have no problem setting them up. Imagine how difficult and time-consuming it would be for the amateurs to deal with an app with too complicated a dashboard.
Another factor to consider is the price. As you are developing your online stores, you should opt for an app that offers a free plan in order that you can see if the features meet up to your demands before making a purchase.
Moreover, the app you choose now may be the one that you will still be using in the future, as switching apps is indeed a hassle. Thus, though apps with various channels and reporting tools might not be your current priority, you should consider them as they can be handy later on.
For developing Shopify stores
When your Shopify store is in a growing phase, the integration of a push notification app will quickly draw subscribers to your store. However, you have to pay more when your traffic increases, so opting for an app with a flexible pricing plan is of great necessity.
In addition, you may need to concentrate on various areas of your marketing funnel simultaneously, including awareness, engagement, conversion, and customer loyalty. Shopify push notifications apps could help you do that by offering several types of automated messages.
Experienced as you may be in eCommerce, sometimes, you will still need tailored advice to run your business smoothly and bring in massive profits. Thus, Shopify web push notifications apps with a dedicated strategy manager should be ranked first in your list.
For Shopify Plus stores
Shopify Plus stores offer several additional features like Shopify Flow and Script Editor, so it’s better to choose a push notifications app that you can integrate with these features.
Also, you cannot ignore omnichannel if you want to thrive in online business. You can use email, Messenger, SMS, and Web push notifications to boost your customers’ retention and engagement. Hence, apps with omnichannel marketing should be a criterion for your choice.
When your Shopify store has a high volume of traffic to deal with, you may want your questions to be answered as soon as possible. Make sure that your chosen web push app offers 24/7 customer support so that you can send your feedback or ask questions at any time.
For Shopify Plus stores, you need to maximize your Return on investment (ROI). Therefore, selecting a web notification app with state-of-the-art reporting tools can help precisely assess the full effects of your push notification campaigns.
Ecomfit – 2020 Best Shopify Web Push Notifications App
As mentioned earlier, web push notifications can assist Shopify users in engaging and re-engaging their customers. With that in mind, we want to bring you one of the best Shopify web push notifications apps in 2020. Our product will help you keep in touch with your audience and track their behaviors at your online store.
Ecomfit supports customer segmentation.
Our web push notifications app allows you to categorize your subscribers based on the information Ecomfit collects from your subscribers. With the data collection feature of our product, you can create your segments with no effort according to your customers’ device type, browser kind, geographical regions, etc.
As a Shopify user, you should also keep a record of specific custom attributes, including your customers’ email, first name, last name, and order count or total spent. Ecomfit can gather this data automatically, enabling you to run your targeted campaigns more effectively.
Not to mention, rather than notifying all of the subscribers about your store’s new products or promotion programs, with this app, you can alert a segment of customers who had viewed your items before. By doing so, there is a likelihood that you would be able to increase your sales figures in a matter of days.
Ecomfit facilitates your campaigns.
We completely understand your need to monitor various aspects of your stores, such as the items purchased, items added to the cart, and the abandoned cart. Hence, Ecomfit will automatically track them for you so that you can have full attention on developing your business.
Also, you can set up your own campaigns once, and then they will immediately be forwarded to any subscribers who visited your website. This method is an effective way for you to survive in the competitive online business these days. For example, abandoned cart campaigns can quickly retarget the customers and boost the conversion rates.
Ecomfit promotes regular customer re-engagement
Web push notification is also capable of repeating a campaign according to a specific schedule. You may plan and repeat any manual campaigns on either a regular, weekly, or monthly basis. It is very helpful in bringing back those who have not been visiting your website in a while.
For instance, you can categorize your customers based on some certain criteria such as their buying pattern or their visit frequency to your site. And also, the segment will be updated according to your users automatically without any extra web push setup.
This form of campaign is ideal for retargeting users, but it is also straightforward to set up. Like the triggered campaigns, you only need to establish them once, and then they will immediately be forwarded as planned.
Ecomfit enables you to track your results.
There is no need to worry about the effectiveness of our web push notifications as we keep an eye on your subscribers, notification number, as well as the click-through rate. Ecomfit tracking features will point out what you should continue to do or what you should modify.
Besides, you can easily set up the conversion tracking feature of this Shopify web push notifications app for any new manual campaign. This tool allows you to monitor your campaigns according to the custom event you choose. You can also get a detailed review of all the conversions resulting from your specific campaign.
Other useful Shopify web push notifications apps
Even though the Ecomfit push notification app is the most suitable option for Shopify users, there are still some other praiseworthy notifications apps for Shopify that you can choose from.
PushOwl Web Push Notifications
PushOwl Web Push Notifications, a Shopify app by PushOwl, helps eCommerce entrepreneurs minimize the number of cart abandoners. It offers fantastic features such as automated messages to remind customers of their abandoned cart or timely push notifications to your inactive customers.
Besides, these notifications have product images that can be sent to your website visitors. They help increase conversion rates in the shortest time possible. Furthermore, PushOwl Web Push Notifications also supports Google Analytics, which facilitates the data collection process.
iZooto Web Push Notifications
iZooto Web Push Notifications, one of many web push pushes provided by Datability Solutions Inc, can increase sales, retarget old buyers, and boost subscription rate. Additionally, you can push timed personalized notifications to customers and categorize your subscribers according to their actions in your store.
Also, iZooto Web Push Notifications provides a reward program where regular shoppers would be pleased with exclusive offers. This will be of great use in expressing your care and gratitude for sticking with you all the time. It’s tremendously beneficial to promote your customer loyalty.
Push Notifications PushAssist
Shopify Push Notifications, a browser push notification app by PushAssist, could inform customers about your product updates or your discount programs and flash sales frequently. This can be very effective in persuading the customers to visit your store and etch your products into the depth of their minds.
Even when customers no longer buy from you, Push Notifications PushAssist can start sending notifications to draw their attention to your online store. In terms of the clicking-through rates, this method is more productive than other means of marketing like regular emails.
The Bottom Line About Shopify Web Push Notifications Apps
To survive in the fiercely competitive online market these days, Shopify store owners must have an effective marketing method. Among a diversity of marketing strategies, smart push marketing is always an excellent choice for Shopify store owners.
As mentioned above, it is highly strategic to send a push notification to your potential customers about product updates or flash sales. Though there are many Shopify web push notifications apps, Ecomfit always prides itself on being the leader supporting online business growth. So why keep hesitating to use the Ecomfit Shopify web push notification app for your Shopify store? Let’s try Ecomfit right away and see a soaring increase in your sales!