Marketing tools play a key role in digital marketing. There is a fact that digital marketing is much more cost effective than the traditional one. It helps businesses of different size to grow together. With marketing tools, a digital marketer will be like a superman with lots of powerful equipment.
So check this topic to find out:
Top 9 Necessary Digital Marketing Tools in 2019
Marketing tool #1: Ahrefs
This keyword research tool might be famous for you, but it is still helpful for SEO. Launching a new website obviously need keywords and content to get higher ranking on Google.
So, Ahrefs will help you to research dream keywords and discover the long-tail ones. Further, it can check the exact keywords that your rivals are ranking for in organic search results and how much traffic this brings them.
Here are its functions:
- Check site, keyword and content explorer
- Track ranking and site audit
- Extra functions: Domain comparison, batch analysis, link intersect and content gap
- Multiple useful features: link, backlink, broken link, keyword rank, and SERP checker; keywords generator, keyword difficulty.
You can start a 7-day trial for $7, then upgrade your plan.
Marketing tool #2: Zapier
I pretty like this integration and automating marketing tool. Zapier allows connecting multiple social networks and online services. It is of cool and saving time app for us.
For instance, you can connect your blog post on WordPress with the social network. Then whenever you publish your new content, Zapier will help you to share it on social media instantly automatically. Sound so convenient, right?
Further, it has a lot of zaps for you to choose depending on your need.
Marketing tool #3: Ecomfit
This is an Ecommerce analytics platform for you. Ecomfit helps you make precise decisions based on collected data and optimize your conversion in an easy way. Apparently, it has several analytics functions similar to other tools.
However, the outstanding thing which cannot find in others is its ability to suggest and warn what should and shouldn’t do.
Based on collected data, Ecomfit analyzes, exports report, and shows suggestions for you.
For example, it recommends which product needs to run remarketing, which one needs to promote in advertising; or it alerts you that which page needs to improve loading speed. It is suitable for SME and the price is Free for the Starter level.
Marketing tool #4: Customer IO
Customer IO is known as an automated email marketing tool, which aids you to connect to your customers. It allows you to send a flexible triggered message, such as sending transactional email based on triggered events. Secondly, Customer IO also supports to deliver newsletters for you.
Another interesting feature of this tool is the ability to set customer segments based on detail attributes and events, which will help to target email to the right person at the right time.
Marketing tool #5: Freshchat
Freshchat actually is one tool from Freshworks. This is a modern messaging software built to ace customer conversations, marketing, sales, or support.
Here are the features:
- Allow you to engage with the client who has exit intent or is close to making an order
- Based on the collected data (user information, social profile or event timeline) you will know who you are talking to and what they are about to.
- Ability to pull extra information from other tools to create data-backed conversions
- Be able to create campaigns to educate new guests or retain your lapsing clients
- Send announcements, get feedback, or share best practices
It is also free for Sprout level (for 10 team members). So why don’t take it?
Marketing tool #6: Canva
One thing you might notice is that visual marketing has been a vital element of marketing recently. In order to quickly create an attractive marketing graphic by yourself, you need a design tool.
Here you are Canva.
This tool helps you to design more easily and quickly than ever, even you have no knowledge of graphic design before. By making use of customized images, handle text, you can create a marketing illustration from scratching, or using stock photos, icon, and background. Also, it provides different size dimension, all you need to do is drag and drop.
Marketing tool #7: Animaker
There is an increase in marketing video in advertising and product introduction. To have a pretty visual product advertising clip, you need 3 elements: ideal content, attractive graphics and motivated voice or background music.
Animaker can help you to do that.
This can create stunning videos for you with:
- The largest animated library.
- 6 unique video styles: 2D, infographic, handcraft, whiteboard, 2.5D, and typography.
- Export video in full HD quality to impress your audience
- Be able to create vertically optimized animated videos which are responsive to your audience’s mobile screen
- Offer pre-designed templates to help all industries
- Animaker voice with multiple languages: text to speech, direct voice recording, etc
You can try it for Free and upgrade to a higher level later.
Marketing tool #8: Xmind ZEN
Xmind zen is popular for a mind map tool. With Xmind zen, you can add hyperlinks, audio notes, images, topic links, attachments, labels, notes, stickers in your mind map.
For more information, making use of mind map helps to think ideas outside of the box, organize and manage tasks effectively.
Marketing tool #9: Balsamiq Mockup
A landing page is a famous term in digital marketing. Before launching a landing page, obviously, you need to have a wireframe to present your idea. And this is exactly Balsamiq Mockup’s mission.
It allows you to create a visual wireframe rapidly, and you will experience like sketching on a notepad or whiteboard but using a computer. Further, it is quite simple to use for everyone, even you are a professional designer, a developer, a marketer or a store owner.
Here are top 9 necessary marketing tools will help you blossom in the year 2019. There are also many useful tools out there to assist you to do the marketing stuff depending on your business purpose and strategy. Hopefully, this post is helpful for you, please Like, Share and Subscribe us for more tips and tricks for Ecommerce.