It’s clear that push notifications are sent to visitors and customers of online stores in order to encourage their purchase behaviours. These people may view lots of items and add them to carts but delay checking; as a result, they receive a series of push notifications, which may be very annoying.
Therefore, creating concise push notifications and include some benefits inside can avoid getting negative feedback from your push notification’s recipients
1. Send concise messages
Your customers may receive many push notifications or abandoned cart emails daily and tend to ignore some wordy messages. Push notifications usually appear on screen of mobile devices or desktop and there is limited room to display. Hence, you need to make your content as short and clear as possible so that recipients will find it useful for them rather than an annoying message.
When it’s coming to send push notifications reminding visitors of coming back to check out, you just need to create a messages like ”Hey! You have 2 items in shopping cart! Get them today!’‘ rather than introduce more who you are and what you sell.
2. Offer discounts
Don’t you think everyone is attracted by discounts? Adding some discount codes in push notifications is compelling enough to motivate people return to your store.
A notification with discount codes is not considered an annoyance, it’s actually a benefit for customers.
Just tell them that you are offering some discounts for items that they viewed or items added to shopping carts. It can be ”2 items in your cart are on sale! Use code ABC123 for 15% off now!”.
Sometimes, try to make your push notification recipients feel they may miss out on bargains, then they are likely to click to come back to your store. For example, ”Your discount code is expiring in 3 hours! Checkout now!”.
3. Make your customers appreciated
If your customers have done with their payment, don’t forget to give them thanks for their contribution to your desirable revenue. A push notification can be a Thank-you message that shows your appreciation for their orders.
Remember to welcome them back with future benefits when giving customers grateful Thanks for the last order. By valuing them with Thanks, you can have more chance of future orders without annoying-considered notifications.
You also make them more appreciated by sending them a birthday card in form of a push notification. Consider this way if it’s useful.
Above are some tips for better use of push notification tool. Try to optimize your store with a push notification tool.