What Exactly Is a Mobile Push Notification?
A mobile push notification is a message popping up on a smartphone or tablet when it’s connected to the Internet. You normally see them when you swipe down the home screen to see the notification center.
The app developers can send notifications at any time they want. And instead of going to the mobile user default message app, mobile push notifications pop up on top of the device’s screen.
Each mobile platform (such as Android, Windows, etc.) has its own platform to support mobile push notifications. Users have to install the app and enable the notifications; otherwise, they won’t see these messages.
What Is It Used For?
Push notifications are used for a diversity of purposes. For the app/ business owner, mobile or web push notification is a channel via which they can speak to the users/customers.
Unlike emails, these notifications won’t go to a spam box; they won’t also be forgotten in any other box; this translates into higher clickthrough rates and bigger potential sales volumes.
As the app developers send mobile push notification messages, they can also drive some actions, such as:
- Promote new products, promotion programs, discounts, etc.
- Improve customer experience
- Attract newcomers and turn them into loyal customers
- Inform receipt/ transaction
- Drive users to their social networks
How To Boost Sales With Mobile Push Notifications – 5 Best Push Apps
In order to improve the conversion rate, working with a quality WordPress mobile app plugin is a must. You will need to deploy many features in a plugin at the same time – analyze the reported data, create timely push notifications, and finalize a retargeting strategy. Here are five best push apps you should find yourself settling down with.
Ecomfit is hands down one of the most popular options when it comes to choosing the best WordPress mobile site plugin for Android devices. Regardless of your operating system, adding it to your WordPress site or for your eCommerce store is just a breeze. Its advanced machine learning is one of the top-notch marketing automation features available on the market.
If you need a Woocommerce or Shopify mobile app integration feature to improve the potential sales, Ecomfit should be the go-to plugin. It ensures high opt-in rates and low opt-out rates, optimizing the push performance whenever your users receive push notifications. There should not be any worries if the mobile device will be able to display the message because it always works.
Beyond that, Ecomfit provides its users with many extra features to send push notifications in a smart manner:
The segmentation on Ecomfit is one of the most comprehensive plugin features on the market. It allows you to put your users into different groups based on their purchasing patterns, interests, and many other demographic criteria.
Automatic scheduled notification
This feature is the true reason behind its popularity. Different users may have different time frames that they are most likely to encounter a push notification. And Ecomfit ensures the maximum exposure of push notification by allowing you to schedule your messages.
This WordPress mobile site plugin can send push notifications from specific locations. Location tracking is a powerful way to optimize retargeting strategies, it also gives a higher chance to close more deals.
Abandoned cart notification
Nobody wants users to leave their cart full of items but still unpaid. Ecomfit can solve this problem by reminding users about their abandoned carts and pushing eCommerce app owner’s effort to the next level to really engage users in their purchase.
PushCrew is another choice for WordPress mobile site plugin that you can integrate for your website or eCommerce store. At the moment, PushCrew only works with Chrome and Firefox. For campaigns with broader coverage of browsers, you will need a more comprehensive plugin.
Despite this minor inconvenience, its user interface comes with many features that you can utilize to optimize your push campaigns. It can display more than one call-to-action button in your notification. It also enables app owners to schedule expiry notifications so that customers won’t be able to see the deal when it is no longer on the shell.
PushEngage includes a dashboard on which you can control the CTRs and optin rates to build up customer engagement and conversion. This plugin can be a good place to start for newbies, as the platform is very easy to navigate.
With PushEngage, you are packed with basic and reliable features such as drip integration, multilingual support, opt-in popup customization, and auto-triggered notification. If you are running push campaigns for a small project with less than 2,500 subscribers and 120 notifications/month, you won’t have to upgrade from PushEngage’s free plan.
While having plans for eCommerce and business sites, iZooto focuses more of its functions to help app owners attract and engage new subscribers/customers. So if you are new in the field, iZooto and PushEngage are all good choices.
Besides the basic features of customizing and scheduling push notifications, iZooto also allows for sending Pay-per-click ads and working in a team with collaboration features. Most iZooto plans are billed monthly, so you will have enough time to prepare the budget for the next month or cancel the plan if necessary.
PushMonkey is one of the best solutions to start setting up mobile push notifications on WordPress sites. Its pricing is actually quite steep compared to other plugins in this top list, but it won’t charge you for less than 100 subscribers.
Some most outstanding features of PushMonkey are Granular filtering, data analysis, quick and easy setup, and Woocommerce integration. Quite similar to iZooto, this plugin can also be a good starting line for some of your first campaigns, but not in the long run.
In A Nutshell
It’s always profitable to stay close to the audience, take care of user experience, and rev up user engagement. For this reason, you will need a helpful companion to do this job. With our recommendations for the best mobile push notifications, you now know what’s best for driving traffic and sales to your WordPress/ eCommerce site. Thank you for passing by!