A push message is a short piece of information popping up on a mobile device or desktop when it’s connected to the Internet, reminding recipients of their items in their shopping carts or introducing some bargains to them.
The better push messages you send to these audience, the more chance of their coming back to buy items you get. So it’s important that you look at these tips on creating good push notifications.
1. Carrying out insight analytics about audiences’ behaviours
It seems that data is not related to the topic but actually it is. Data is a powerful source of information that all businesses desire and doing insight analytics gives you valuable data. This helps businesses thoroughly understand customers’ behaviours and take more effective actions.
Once you have got insight analytics about audiences’ behaviours, you can create good push messages to tailor your products and services to exactly what the audiences want.
Specifically, insight analytics gives you detail of the steps the user takes on the website such as total access times, product view access, shopping cart access, checkout access and successful payment access. In other words, insight analytics can let you see the detail about the items that people have viewed, their total access times, etc.
By making use of this valuable source, you can compose appropriate content reminding them of their abandoned items or items they have viewed.
Creating push messages must be associated with personalization, which makes the content suitable for the needs of the audiences. Depending on your purposes and your groups of customers, push messages need to be specific to different groups of customers based on their behaviours.
For example, if your customer delay checking out, you should create a push message that reminds him of coming back to complete orders with attractive discounts. And if he a loyal one of your store, create push messages of introduction about new models of the products of his interest. For newcomers of your store, include discounts for products that they have viewed in push messages to convert visits into sales.
3. Using psychological trigger
Psychological trigger contributes much to any marketing messages and push messages is no exception. This way is to use scarcity to make people feel that they risk missing out on items in their shopping carts if they do not complete their order within limited time. Why don’t you try this method to create effective push messages?
An example is ”Discounts on your items in shopping cart will expire in 2 hours. Checkout now!”
4. Introducing related items
Some items must go with others so that they can be the best matches of use. Once customers have completed the order of a product or some in the same type, you should introduce related items that they may not see in the last visit to your site. As a result, your customers may consider making further purchases and you can cross-sell your items.
However, it is not a good idea to always apply this method to create push messages because it sometimes annoys your customers. Depending the analytics of customers’ purchasing behaviours, you can make right decision on whether including related items of their interest in push messages.
5. Opting for a push message app.
It’s obvious that you have to create push messages and send them to customers using a push message or push notification app. Among thousands of platforms, Better Web Push Notification app can be the optimal choice for online businesses to create effective push messages. You can use this app to create personalized messages, then it automatically sends messages to the right audience at appropriate time.
Creating good push messages allows you to exactly target the right audience and boost your sales. Try to get customers back to buy from your store before it’s too late.
Don’t you want to optimize your store by this way?