1. What is cross-sell
To cross sell is a sales technique used to sell related or complementary products to an existing customer. It is one of the greatest way of boosting sales, building customer loyalty, give customers better experience and get more of them.
Anyone who visits your store should not leave after buying only a single product. Based on their interest in the current product, cross-sell feature suggest other items that your customers are likely to buy. It’s a very lucrative investment of your business that you can’t miss out on.
2. Benefits of cross sell
2.1 Boost sales
It is undeniable that this method helps your business get more and more sales. The more products you sell, the more revenue you get. Almost cross sell actions involed in some discounts and you get less on a single product. But it is more profitable overall. By cross selling, each item will be more inexpensive than sold alone, which seems to be a bargain for customers and they are more willing to pay for related or complementary products.
2.2 Build customers loyalty
Cross selling is to get more loyal customers for your business. It offers your customers inadequate number of items that helps solve multiple problems for them. Once they find out they can get all necessary items in only one place, they are likely to return to that same place to make further purchases.
2.3 Give customer better experience
Cross selling offers customers related items that go with the first product to helps them solve multiple problems. That makes them feel you are caring for their needs rather than pitching them a buck.
2.4 Get more customers
Cross selling increase your loyal customers, who are willing to share about your products and recommend them to others. You will get new buyers and have an effective word-of-mouth strategy.
3. How to cross sell with push notifications
3.1 Install a push notification app and an analytic tool
Clearly, you can not introduce related items to your customers on your own. Let it be the work of a push notification app that helps send your customers personalized messages which includes introductions and suggestions about new items with attractive discounts. Your customers will receive these messages at an appropriate time.
To decide which items should be the next to your customers, you fundamentally need an analytics tool that get more data about customers’ interest and purchasing behaviours; after that, decide suitable items to cross sell.
3.2 Classify related products into groups
The next step is to categorize what you are selling into groups based on their characterists and usage. A high resolution camera should go with an additional memory card. Also, a wireless headphone that has been sold on your store should be marketed to existing/recent smartphone buyers.
3.3 Identify suitable customers ready for cross selling
Not everyone likes additional items even they are related to each others. It is because they don’t have demand for them. In this case, to cross sell complementary products may drive away them from your store.
Use an analytic tool to know customers’ interest in the current product before cross selling. This tool automatically find out your customers interested in certain products without the need and give you data to set up a new campaign.
3.4 Develop a cross selling campaign
Almost success in cross selling originate from well-planned campaigns. Your task is to organize and launch series of campaigns that are suitable for your business. Without this step, you can not market your items to the right audience.
3.5 Take final action
Enough of all that, let your push notification and analytic tool do the rest. You need to regularly check if they are well working. The increasing sales is the demonstration of your right decision
To sum up, cross selling items involves in numerous actions which require your thorough decisions. Depending your items and your desire, you can install your favorite push notification app and analytics tool.
Surprisingly, Ecomfit better push notification has just launched its feature of cross selling products for eCommerce businesses. It also offers you an analytic tool that helps optimize your business.
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