Web push notifications on Firefox have no longer been a new term. While there are countless guides on how to integrate push notification on Chrome and Safari, such things for Firefox are quite limited. So if you are looking for a way to reach out to running a push campaign Firefox, this is the right place to start.
What Are Web Push Notifications?
Web push notifications are pop-up messages sent to users via desktop or mobile web. These messages don’t just include text but also images, CTAs, links, or any other multimedia feature. They usually show up in a sliding manner from the top or bottom of the desktop screen. Firefox users will see them on the top right hand of their device screen.
Web push notifications can show up whenever the browser is open. This means their presence does not depend on whether or not the user is on any website using the browser.
Despite the same purpose as to inform/ update something (discount code, coupon code, new arrivals, etc.), web push notifications and app push notifications are not the same thing. A web/ desktop notification does not need an app to be sent to the customers, but instead a web push code/ plugin installed to it. The online store owner can then use it as a communication channel to engage customers in their business via real-time, in-the-moment, or customized content.
How Do Firefox Push Notifications Work?
A Firefox push notification may come in many different layouts, but the popular fundamentals include title, content, URL, and icon. Any online business with a website can send push notifications to the user desktop. They will need to use a web push service from Firefox and a push notification plugin to get into work.
For users, they can enable/ disable push notifications in the Firefox browser setting. Before being able to receive web push messages, users need to opt in to see them. This opt-in process runs on the browser level; users will see a pop-up asking if they want to receive web push notification on their desktop.
Once they choose “Allow” or “Accept,” the push messages are free to go. And if they tap/click on the notification, it will bring them to the website or any set tab.
Some website developers choose to show the “soft ask,” detailing the benefits of their push notifications before getting to the browser prompt. This tactic aims at convincing people to allow push notifications to display on their device, and then show the opt-in from the browser to increase the opt-in rates.
How To Deploy Firefox Desktop Notifications?
How To Deploy Firefox Desktop Notifications
Set Up A New Notification
To set up a new push notification campaign, you will need a plugin installed on your eCommerce site. This plugin will help you segment your audience, target the platform (which is Firefox in this case). You can also select your message type: Promotional, Educational, Transactional, etc.
Write Your Content
Character limit varies on different devices and browsers; Firefox will display a maximum of 30 characters. Your message content should be concise while still having the necessary CTA to get the customers back to your website.
Select Message Destination
As the content is finalized, it’s time to choose where you want your customers to be directed to once they tap/click on the notification. It can either be your homepage, social network channel, or a product page on your website.
Configure The Notification
There are fundamental features of a notification you will need to customize.
- Icon: It can be your brand logo, product icon, or anything that reminds customers of your business.
- Title: An irresistible offer in the title will help you convert more clicks into sales.
- Value pairs: These keys allow you to add more data through the notification payload.
Schedule Your Push Campaign
Timing and frequency are the two keys to any push notification strategy. The best way to optimize your plan is to drip-feed and send your notification according to user timezone, location, and behavior pattern.
Preview And Send
The final step is always double-checking. Some high-performance plugins will allow you to preview your push notifications, reducing the risk of any potential errors when sending them to the final customers.
Firefox Web Push Notifications With Ecomfit
Anyone looking for a reliable plugin to start sending push notifications on Firefox can count on Ecomfit. This plugin has a Firefox push notifications demo/ free plan with which you can start off with a campaign of less than 1,500 unique visitors.
With Ecomfit, you can build a push campaign from scratch in just 3 minutes, no coding is required. Firefox push notifications example/ template is available from the dashboard, and you will have a full customization control over the content.
Ecomfit also allows you to really tap into user interests and segment your customers effectively. Whether it is a CTA button, drip-feed content, or RSS push, you can always add more multimedia features into your push notification.
Lightweight APIs on Ecomfit won’t do any harm to your website; your checkout process is still as smooth as possible. Besides the marketing automation features mentioned, Ecomfit also offers detailed analytics (including ab testings) to help you know your audience better and further improve your push strategy.
Conclusion
Web push notifications are essential for revenue improvement and abandoned cart recovery. Similar to all other browsers, Firefox deserves your marketing effort to engage and re-engage your customers to your online business. And speaking of user engagement, a reliable plugin like Ecomfit would be a great help to leverage the conversion.
