How to drive traffic to your online store
After setting up a complete online store, driving traffic to it is another hard work for beginners.
If you do not know where to start, let me show you how to drive traffic to your online store.
This works will become a whole lot easier with this beginner guide on E-commerce traffic generation.
How to drive traffic to an online store
With the tremendous number of users, Facebook is among the most potential traffic sources for an online store. A beginner should create a Facebook page for his online store as a channel for traffic to go to his website.
On the Facebook page of your store, you can post photos of your products, , interact with your audiences via comments and messenger, and insert link to your website in every post.
To boost the efficiency, you should use promotional videos and run Facebook ads. But remember to target your right audiences well.
Instagram is another great channel to drive traffic to your online store.
Though the number of Instagram users cannot compare to that of Facebook, people on this platform usually love shopping and find what they like via the #Hashtag system.
As a bonus, Instagram also provides various filters to make your products look more appealing.
So, how to increase Ecommerce traffic with Instagram?
Instagram bio: Once your store has connected to an Instagram account, business biography optimization is the first thing to do. You must write a short and attractive piece of introduction with a link to your store’s site.
Instagram 24h stories, Instagram TV, #Hashtag: They are great features for entrepreneurs to introduce their products and stores to the community effectively. More than that, you are able to include Call-To-Action there like “Shop Now” or “Explore More” to lead people to your site.
Any authenticated account or business account with over ten thousand followers can include a link in the CTA and use the ‘Swipe Up’ function.
SEO is among the best ways to drive organic traffic to an online store.
Although it takes much time and effort with beginners, Search Engine Optimization will lead the most potential customers to your store’s site passively.
It is because when entering a keyword, people are looking for things that meet their needs.
If you can use appropriate keywords to rank up your site, you will just need to work hard at the early stage then your site can enjoy automatic traffic generation for a very long time.
Email marketing is another free but effective way of increasing traffic to your site.
However, it is necessary for you to prepare a good email before sending if you do not want your potential customers to mark you as spam.
First, you should make sure that you are having something attractive to offer your customer such as a special deal or a new product.
Next, choose an appropriate platform to create a perfect email. Your email should be emotional enough to trigger your customers from the start.
You should follow this format: [Number + Adjective + Keywords + Promise + Trigger Word]. For example, “3 new soft beds that your dog will love – limited 50% discount offer” + an eye-catchy picture.
Remember to include sufficient information and a Call to Action button. Note that your emails should be as short and clear as possible. If your email meets these above requirements, the amount of traffic from email to your website is likely to increase.
I will summarize 5 reasons why a blog can increase Ecommerce traffic as below:
- A blog can prove that your store’s service is professional and your staff are helpful.
- It can increase brand awareness and draw more attention of customers to your site.
- The more content you create, the more internal and external links you can build for your online store, which is good for Off-page SEO.
- You can insert your tactical keywords in blog posts, which is good for On-page SEO.
- People will have more reasons to go to your site apart from making a purchase.
Nonetheless, driving traffic by blog posts may require a lot of effort and time so be patient.
Finally, I have shown you a tested beginner guide on how to drive traffic to an online store. Hope that you will succeed with my simple tricks.
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