We all know how frustrating it is to see the incomplete purchase checkout in your Shopify store. And if you feel like the cart abandonment rate is going wild, you are not alone. So how to recover abandoned carts Shopify? Don’t sit back and accept the regret; here is everything you need to know about abandoned cart recovery.
What Does It Mean To Recover Abandoned Carts?
Shopify abandoned cart is a popular issue in any online business. It happens when a visitor adds an item to their cart but does not complete the payment.
Shopify abandoned carts affect the revenue of an online store, wasting the potential sales, and reducing user engagement to the business. If the rate is uncontrollable, it will force the business to the edge of closure.
Cart abandonment happens for many reasons, such as:
- Unexpectedly high shipping cost
- A hidden cost revealed by the time of purchase
- Better price on other websites
- Long checkout process
- Limited payment methods
- Aggressive upselling attempt before checkout
- Mandatory signup/login before purchase
- Confusing price in foreign currency
- Slow-loading website
- Payment security doubts
Abandoned cart recovery will then require a lot of delicate marketing efforts to re-engage the customers to their purchase. It gives more reasons to convince customers to settle down with their buying decision.
Why Should You Recover Abandoned Carts?
Higher Conversion Rates
The most obvious benefit of abandoned cart recovery is an improved conversion rate, which translates into a higher volume of sales and revenue. Sometimes the purchase is just a reminder away, and recovering lost sales is not that tricky. Informing the customers about their unfinished payment can push them into completing their checkout ASAP.
Stronger Bond With Customers
Using a shopping cart recovery service can reinforce user engagement and loyalty. Sending a follow-up notice with better deals can also persuade users to come back and finish their purchase. Relevant follow-up content is then important to win back the customers.
Improved Customer Experience
Successfully recovered abandoned carts bring so much more than lost sales and clickthrough rates. If you rely on an abandoned cart recovery Shopify app, the good chances are you will get on-time updates/ info about the abandonment reasons. It enables you to react to the situation quickly and prevents the same abandonment from happening in the future.
Easy And Quick Reminder
By reaching out to the customers, store owners can have more interaction with them. Especially with personalized content, it will save a lot of time and effort to close the deal.
How To Recover Abandoned Carts Shopify
One of the best tools to recover Shopify abandoned checkout is push notification plugin. To speak out a name, Ecomfit Better Web Push Notifications would be a worthy recommendation.
If the customer allows the push notifications, you can then use Ecomfit to send reminders, deals, promotion offers, or any other marketing content to them. Ecomfit also allows for personalized push messages, targeting different groups of customers effectively.
With Ecomfit, you are free to schedule the messages and choose to send them based on the user’s timezone or location. It is so far the easiest yet most effective approach to reduce cart abandonment.
Exit-Intent Pop-up Offers
By the time a customer is about to leave the website with the cart unchecked, an exit-intent pop-up can keep them stay for a while and reconsider their buying decision. This pop-up can show product photo, savings, or related offers to convince them to stick to their purchase.
In order to optimize the pop-up’s effect, it’s crucial to include relevant content, making the deal more personalized for the customers. There are now countless Shopify abandoned cart template options for the pop-up, but make sure you choose one with a consistent display on both mobile and desktop devices.
Shopify Abandoned Cart Emails
Beside push notification plugins, email is also a popular means of recovering abandoned carts. However, the fact is that its effectiveness is not as considerable as a push notification. The most significant reason is that most promotion emails these days don’t reach the customer’s primary inbox.
This also means that content is the key to a successful email campaign. From email subject, text to email’s layout, and product image and link, everything needs to leave a strong impression at the very first sight. Ab testing will be in need to find out the best email version that generates the highest conversion rate.
Require more complicated marketing efforts; retargeting ads can be a great help to re-engage customers to their purchase. These ads show the exact items that customers just abandoned and reminds them to return to the website/ app.
eCommerce marketers will need to add Google RSLA or Facebook Pixel to implement retargeting ads for their business. As it comes with high visibility, paid ads are proven to convert. You can also personalize the ads content with Google AdWords and Facebook Ad Manager. Such customized ads can perform three times better than default ad templates.
Chatbot is one of the most widely used apps to recover abandoned carts. Webmasters can set up automated messages and responses for the chatbot, making it a virtual sidekick for the customers when they are hanging on their buying decision.
Under your command, the chatbot automatically sends messages to remind visitors about their abandoned cart, welcome a new user, offer a discount or coupon code for later purchase, inform new arrivals/ updates. Some high-performance chatbots can also help segment the customers and build subscription lists.
When reminding customers to come back and complete their purchase, you are giving your business a second chance to grow the customer base and improve the revenue. These five pro tips on how to recover abandoned carts Shopify hopefully help you to always keep the cart abandonment under control.