There is an incredible rise in Ecommerce store. As a result, the more online store is run, the more important analytics is. A competition among ecommerce business owners is that gain customers loyalty. Hence they absolutely need to utilize data to get insights into customers in order to become the winner in this game. Therefore, we will give you some tips to utilize your analytics data to increase revenue.
Let’s dive right in now!
How to Utilize Data to Increase Revenue in Ecommerce
1. Analyze your data
At first, you apparently check your data carefully. Why?
The answer is that you need to have an overview of your data to identify the trend. You need to recognize whether your revenue tends to increase or decrease.
Next, check every important element in details, such as users, transactions, abandoned carts, and so on.
For instance, analyze carefully when and where customers tend to abandon shopping carts. Furthers, investigate which part and page your clients have a tendency to scroll and visit.
After you finish checking your report and see the trend, then moving to the second stage.
2. Optimize your site’s appearance
The next step you need to do is optimize the appearance of your store based on data. It is not easy at all. Based on the analytics, you can find out which page has the most visits, which one is not, or which is the highest exit, and so on.
From then, you can focus optimizing the less effective page as well as the most one.
For example, with Ecomfit’s report, you will know which product page has the highest bounce rate and exit, which one is working efficiently. Then, you just need to improve the theme of those pages.
Further, when using Crazy Egg, you also find out where customers regularly scroll. As a result, you will know which one should be improved.
3. Optimize content with keyword analytics
To increase revenue, one thing you cannot forget to mention is content optimization. In the second step, you have to change the appearance, then you should change the text as well.
By checking Ecomfit Search Keyword, you will have a list of keywords which clients used to search and click to visit your site. Utilizing those keywords to optimize content, meta description, or write useful articles, improve SEO to gain more traffics to your site.
4. Improve marketing campaign
Another advantage of utilizing analytics is that you can check how effective your marketing campaigns are.
Obviously, this is a required step whenever you run a marketing campaign. However, we still have to remind you about it, please check it in details, from time to every text. For instance, you can review whether the audience clicks or closes your advertising popup; or how many discounted items are ordered.
From those reports, you can make a decision to continue running that campaign or run another more optimized one to increase revenue.
5. Check analytics again
Finally, after checking the report and doing optimization, one thing you should do is check data usually.
Especially with Ecomfit, we timely provide suggestions about your product performance based on collected data. Hence, you can easily make decisions to optimize your store and products.
Above are our 5 tips to help you utilize analytics to increase the revenue of your Ecommerce store.
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