Remember how fun it was juggling between a myriad of resources trying to write a code to implement push notification for Android? Well, it’s not! A successful push campaign takes so much effort.
And if researching push notification service takes too much of your time, just let us do the homework for you. Here is everything to know about push notification on Android customer engagement platform.
Push Notification On Android
Mobile and web push notifications are messages popping up outside an Android app’s user interface. This push message can serve many purposes, such as reminder, update, communication or timely information. Users can tap on the push notification to be directed to the app or take a desired action within the app.
Appearances Of Push Notification On Android
There is no set template for push notifications for Android. In fact, they can come in many different formats and show up in many different locations.
A push message can appear as an icon on top of the status bar (such as the Amazon sns) . By swiping down on the bar, users will view more details about the message and take action right from the notification drawer if they want to. This push notification will only be dismissed by the user.
Heads-up notifications are ones that show up briefly in a floating window on the screen. They are normally important information that users need to know ASAP when the phone is active. These notifications won’t appear when the phone/tablet is locked.
Lock screen notification
Since Android 5.0, push notifications can also show up on the lock screen. The mobile user can customize the level of details they want to see in the notifications during lock screen, including totally disabling them. This setting is available for all web apps; and the decision is all up to users’ preference.
In some supported launchers on Android devices, app icons can release top push notification. If there is a new push message from that particular app, there will be a small dot on the mobile app icon.
Users can press and hold on the app icon to see the notification content. They can also dismiss the notification from the pop-up window just like what they can do with the notification drawer.
Wear OS devices
All wear OS devices are integrated with the phone/ tablet. Push notification can also appear on the wearable devices, including both action buttons and expandable details.
Besides tapping on the push message, users can give voice commands to take action. Similar to the web push notification of phone/tablet, users can also customize how they want the notification to show up.
How Do Push Notifications Work On Android Devices?
Anatomy of push notification
Depending on the mobile push notification service deployed, the design of push notification can be different. However, it usually has these fundamentals: small app icon, app name, timestamp, title, and text.
Every notification should be able to direct users to the app when they tap on it. In addition to the mentioned parts of an app push notification, there can be an action button shown below the title or text.
Most notification content is truncated to appear as one line. To make it expandable, mobile app developers need to use an additional template to enable a larger area to accommodate more texts.
Push notification mechanism
When integrating a push notification service into the app and implementing for Android devices, app developers can start setting up and sending out their push campaigns.
The app publisher can categorize users and messages into different categories. Each group of users will receive their assigned set of push notifications. And there are certain contents that will be sent to all users once they install the app from Google Play.
With the help of Google Cloud Messaging, app owners can easily upstream and downstream the messages. This helps them react quickly to the apps performance and finalize which content should still be on the show.
Benefits Of Push Notifications On Android
Encourage user engagement
By sending push real-time information to targeted customers, push notification helps business owners to attract more users at many touchpoints. People these days have been more willing to receive simple notifications as an attempt to hunt good deals that can be released at any time. For this reason, content marketers now have a better chance to communicate with users via push notifications.
Push campaigns are one of the best ways to turn inactive users into active customers. With proper notifications based reminders and personalized offers, they can increase the user retention rate and keep it steady for a longer time.
Ensure brand consistency
Push notifications are now considered as one of the best complementary marketing platforms via which you can add more values to your business. Logos, icons, messages, coupons, special promotions, these can expose your brand on a regular basis.
Ecomfit – Best Push Notification Service For Android
Setting up a push campaign for the Android operating system can be a huge challenge without the help of a push notification service. Among thousands of options out there, Ecomfit is a free android push notification service you can rely on if you just built your business from scratch.
For less than 1,500 visitors, you can use Ecomfit completely for free. In its plan for a free push notification service for Android, app builders can create reminders for abandoned carts, messages to welcome newcomers, and email leads to increase social media subscribers.
Ecomfit also offers premium plans (business plan and enterprise plan) to unlock many extra features for software development, especially in promotion, ab testing, analytic report. So whether you are just getting started or expanding your enterprise, Ecomfit will have a custom pricing to fit the bill.
Relevant push notifications open many doors to have loyal customers and increase the conversion rate from an Android platform. And in order to successfully automate messaging, a useful push notification service is a must. Invest on it, and you will see the results right up your alley.