All website owners/ app developers want to create a customer base that is enthusiastic about reading and interacting with their content. Among many approaches to this intention, plugin push notification remains one of the most popular means. However, without proper deployment, push notifications may come with many converse effects. Here is what you should know before installing this kind of plugin for your business.
The Pros And Cons Of Plugin Push Notification
Before letting a push notification plugin work in your league, it’s important to understand what it can do and cause.
It collects subscribers quickly.
A business can start building its subscribers base as soon as it is integrated with a WordPress SEO push notification plugin. Among all marketing means, push notification comes with the highest opt-in rate.
It drives more traffic to your business.
As the user base grows, the push campaign will direct traffic to your website, leveraging user engagement to another level. With smart notifications, the clickthrough rates are also very high, much more considerable than those of emails.
I can provide comprehensive analytics.
Most top-notch push notification plugins for WordPress are packed with an analytic tool. It generates data on customer behavior to give you a clear look at whether or not the campaign is performing as expected.
It increases conversion rates.
Best push notification messages are ones that are delivered timely and relevantly. Because they can create a sense of urgency, users are more likely to take action – visit the app, complete their abandoned cart, etc.
It retains users to your website/ app.
Many users downloaded the app, some visited your site instead, but some others didn’t pay as much attention to the business as the app developers expected. That’s when a web or mobile push notification plugin comes into play; it allows for higher retention rates and a higher number of return visitors and customers.
People can choose whether they want to receive push notifications.
If users do not allow push notifications or turn them off in the setting, your push campaign cannot ever reach them until they switch the notification back on. This will then limit the open rates, clickthrough rates, and eventually conversion rates as a result.
It’s challenging to implement push notifications relevantly.
Finalizing the frequency and notification based content of the push campaign has never been an easy task. If an irrelevant post is published too many times, it will cause annoyance to the user, and the app may be even uninstalled for good.
What Makes A Good Push Notification Plugin
Ease Of Use
Marketers and app builders should be able to send automatic push notifications instantly with ease. The best plugins all have an easy-to-navigate WordPress dashboard, accelerating the prep work to launch the push campaigns.
For the message to maximize its exposure, a WordPress push notifications plugin should have all the features in need to configure the content. Both mobile and website desktop notifications will need to reach the right people at the right time. For this reason, such features as segmentation, drip feeding, scheduling, time zone geo-location targeting will need to be in place.
Free Plan For Startups
Many push notification plugins offer free plans for a certain minimum number of subscribers. It’s a huge benefit for startups with small-scale campaigns. This feature is also an incentive for the website owner to really know what they will be using.
A quality push notification plugin needs to be compatible with as many operating systems and browsers as possible. Android, Window, Mac OS X push notifications should be all visible with the notification WordPress plugin. With high compatibility, the business holds a higher chance of reaching out to more potential customers.
You can always an all-inclusive report in a high-quality push notification plugin. This report shows the customer behavioral patterns, normally in line charts and histograms. With detailed analytics, campaign creators can decide which content should keep showing up and which one should be removed/ improved.
Ecomfit – A Plugin With Conversion In Mind
Considering all the criteria above, Ecomfit checks all the boxes. It has everything in need to be one of the best notifications plugins to engage new customers and bring old customers back to your business. Whether you are looking for a simple way to start sending unlimited notifications or trying to expand your push campaign, you can rely on this plugin.
Ecomfit currently supports all browsers and operating systems; you will then have a full harness on your push content, making it visible on both mobile and desktop devices. With the automatic scheduling feature, you can send push notifications based on the customer’s time zone and location. Android, iOS, Window, Chrome, Firefox and Safari are all good to go.
One of the most worth-noticing features on Ecomfit is its segmentation. Business owners can categorize their customers into different groups of different purchasing patterns or demographic traits. It optimizes the content relevance, empowering the business to engage more customers.
Besides the ability to fully customize the content and timing of the push campaign, Ecomfit also provides real-time analytics and a/b testing. Evaluating the performance of your push notification is then easier and more rational.
Beamer is another push notification plugin with which you can manage all your announcements (similar to OneSignal push plugin). It also has the basic features to customize, schedule, and analyze the push messages. It is a reliable starting place for any newbie in push notification marketing.
LetsPush is a notification plugin for WordPress that also works on eCommerce apps. With this push plugin, you can send notifications for abandoned carts, WordPress posts and updates, friend requests, seasonal promotions, private messages, etc. However, it is a premium plugin; you will need to choose and pay a pricing plan.
Subscribers is a free plugin that is most used for web push notifications for WordPress site. So if you need something more versatile that works on all devices, Ecomfit is more recommendable. Subscribers can send all kinds of push messages to the user’s desktop; live pushes are also supported.
The Bottom Line
A high-performance plugin push notification is an essential item in every online marketing toolkit. Especially if you are running an online business, having this tool is indispensable. It would be worthy for the first time to seek out for a free plan of the plugin, experience its benefits, and settle down on a premium plan for advanced features and adds-on.