Popup timing: When’s the perfect moment to show popup?
When using popup as the advertising campaign for your business, we bet you most wonder what’s the best popup timing to display, right?
Got your answer here and figure out how to target the exact moment to show your offer.
Also in this article, we will show you what popup is and reveal how to use it to (at least) keep visitors on your site.
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What is popup?
Popup is a kind of graphical – user interface – display area.
It is usually a small interface window appearing when users have a single or double mouse click on a website; or based on your website settings.
Popup timing can simply be limited. A pop-up must be smaller than the interface as well as the background. In other words, it is a replacement interface.
Some online businesses utilize pop-up ads as marketing tools to show their potential visitors response forms as well as offers that are hard to resist.
The best time to show popup
Timing is one of the most pivotal aspects to tell visitors about your deals.
So, the greatest time to show a popup is not necessarily right after someone accesses to your site. The reason is that if you pop out the screen too early, you may disturb customers’ experience and discourage them to click.
Or in another case when your popups don’t show up in time, viewers may leave the site already.
Here are some tips:
Delay the popup (A/B tests)
It can help discover a visitor engagement on a page.
You can rely on it to ensure your popup display not too early or too late.
A company did a test for three delays, including 10 seconds, 20 seconds and 40 seconds. It can be seen from the following table that the best moment to show popup is after 10 seconds.
Target on time
The chart demonstrates Nielsen Norman Group’s research average time on page. It reveals that the longer visitors land on a page, the less likelihood of getting off it.
This research proves that the popping up the ad right after readers are on a page might trigger them to exit.
Instead, by keeping it off for a while, you can significantly increase the chances of visitors acting on your popup.
So, target the best moment when visitors have picked value up from your post. We recommend starting your popup at about 50% – 60% of the average time on page. Then make adjustment to the display of your popups.
You can find out the perfect moment to show your pop-up interface in Ecomfit – a dedicated app built for E-commerce businesses like yours. Not only can you find better customer insight but also a bunch of engagement tools like push notification and popups.
Wrap it up
Popups have their pros and cons in the same place.
You can make people like your site, or hate it just by the popup timing tactic.
That said, plan it ahead well and keep track on the CTA to see how your popup ads perform.
If you have any concerns about this post today, don’t hesitate to leave your thought in the comment section below!
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