These Sales Metrics show your revenue divided by time, most bought product, etc… It is necessary to keep track of your winning product and traffics that bring you sales.
WithSale performance, you can zoom in and zoom out your store performance at ease, filtering by dates, traffice sources, devices and location.
The first 4 boxes in the top will give you a quick check of revenue:
Revenue per visitor
Among these metrics, you may want to pay special attention to revenue per visitor or average order (of course, it all depends on the nature of your business).
As for online businesses, revenue per visitor is made up of two underlying components, which are average order value and visit conversion. The former indicates how much value is an order worth, on average. And the latter shows how good is your store at converting visitors into customers, on percentage basis.
By understanding and monitor closely these above metrics, you can make in time adjustment to your selling, or pricing policy.
Revenue by Date
Below, you’ll find a big big table –Revenue by Date.It’s presented as a bar chart so store owners can be informed of their revenue trend.
For instance: the highest revenue period often occurred in the middle of the month, the beginning and the end of each month usually see a drop in sale. Or in a week, especially from Tuesday to Friday, your business often perform better than weekend.
From this knowledge, you might know how to adjust your promotion campaign more effectively.
In the bottom ofSale performance, Ecomfit brings two summary tables:Product SaleandSource Traffic Sale, so that you can have information of outstanding items and traffics that work.If you need any further information, feel Free to contact us via email:firstname.lastname@example.org