If you are struggling with low revenue from online business, you are not alone. One of the most effective approaches is to push notification for WordPress website.
However, the learning curve will be very steep without help from a push notification plugin. Consult this guide for the five most recommended tools that guarantee an improvement in the conversion rates.
Push Notification For WordPress Website
We all more than once see the clickable pop-up messages appearing on our phone/tablet/PC desktop screen. These messages are push notifications; they can show up on both mobile and web platforms, regardless of the operating system and browser.
Push notifications are normally integrated into WordPress websites, which allows business owners to reach their customers on many different platforms. The most common use of push notifications in the eCommerce business is to provide users with updates or offers. They are proven to convert visitors into loyal customers and recover abandoned carts.
Depending on the operating system, users can either allow/ block push notifications from the first encounter or enable/ disable them later in the setting. However, once users allow the business to send push notifications, they will receive them even when they are not active in the website/ app.
Why Should You Add Browser Notification To WordPress Website
High Open Rates
Shoppers need to give permission to receive notifications, making these messages have a higher open rate than emails. As users already had their own interest in the offer, the store owner has more chances to turn them into loyal customers.
Concise Content With Easy-to-involve CTAs
Just by tapping or clicking on the push notifications, users will be directed to the website. This means that push notifications come with low-commitment CTAs, demanding less attention than SMS, emails, and social media messages.
Ease Of Control
Push notification in WordPress is easy to control. WordPress page builder can fully customize and schedule it, and customers can choose how they want their device to display it. They can either turn them on, snooze them, or switch them off.
Stronger Customer Base
Push notification website WordPress is a powerful way to build a stronger bond with customers. Just one push notification at the right time to the right person can turn them into a member of your community of enthusiasts.
Content marketers have been spending more effort than ever to maximize the exposure of their push campaigns. So if you don’t want to find yourself behind the trend, it’s important to learn the best ways to activate push notifications for WordPress websites.
How To Activate Push Notification For WordPress Website
Set Up Website Push Notification To WordPress
First off, you will need a plugin to build a push notification message in WordPress. The best plugins on the market these days won’t require any coding experience from website developers. You can install and integrate the plugin in just a few clicks.
Upon activation, you will need to choose the browser via which you want to send push notifications, your website platform (such as WordPress, Shopify, Wix, etc.), and the credentials of your site.
Configure Push Notification Prompt
From the WordPress dashboard, you can personalize the plugin settings and push notification content to your preference. Most store owners want it to be straight-to-the-point, full of appealing offers and CTAs, and have a sense of urgency.
Schedule/ Send Push Notification
As the push notifications are well prepared, you can automate them to reach different customers in different timezones. Another option is to send automatic push notifications whenever you have a new post/update on your website/ app.
Top 5 WordPress Push Notification Plugins
Better Web Push Notification for WordPress by Ecomfit
This is a smart notification WordPress plugin that any website owner can integrate into their WordPress website without any technical experience. You can use Ecomfit free plan to automate your push campaigns for under 1,500 visitors. For bigger scales of campaigns, you will need to opt for its paid plans.
This plugin enables you to personalize push notification content with CTA, purchase link, product image, and icon. It currently supports all web browsers and operating systems, which means you can use Ecomfit to send notification based messages to all devices.
In addition to the comprehensive customization features, Ecomfit also allows for customer segmentation, real-time analytics, and ab testings. With this plugin, you will have the overall picture of how your push notifications are performing.
VWO Engage is a plugin alternative that sends web push notifications and automates Facebook messages. With VWO Engage, WordPress experts can retarget visitors without having to spend on paid ads. Its automation features allow you to reach your customers beyond their email inbox.
Roost is one of the best WordPress SEO plugins that can send unlimited notifications to major browsers such as Chrome, Firefox, and Safari. The best thing about the Roost web push plugin is that you won’t need any extra software/ app for your readers.
The most significant benefits of Pushify is driving traffic, providing real-time analytics, and requires minimal coding. You can manage Pushify on multiple WordPress websites, removing the need to have separate accounts for each site/ store.
PushUp offers a free plan for the first month of your push campaign; you will then pay as the customer base grows bigger. It is a comprehensive plugin that implements push notification analytics and delivers push messages directly from your WordPress sites.
A high-performance tool will be a great weapon to edge out your competitors in the competition of driving and turning traffic into sales. This list of 5 plugins deploying web push notification for WordPress website hopefully helped you learn how to optimize your push campaigns for higher open rates. May the odds be ever in your business’ favor, thank you for passing by!