When it comes to user engagement and retention in online marketing, many methods are presented: email, social media, SMS, etc. In the recent decade, push notification has become dominating thanks to its effectiveness in converting visitors and return visitors’ traffic into sales. Have you armed yourself with the must-know fundamentals of push notifications?
Push Notifications Explained
Push Notifications Explained
More than often you look at your phone or PC and see the pop-up message on the active screen or lock screen. They can be an update from an app, a new discount code from your favorite store, or a reminder of your abandoned cart.
These messages are examples of sending push notifications; they enable users to timely opt-in a business update and also allows the store owner to engage with their customers with personalized content. A push notification consists of 2 APIs – Push API (an user interface that registers your app to a push service) and Notification API (an interface that configures and displays push notifications to device users).
To make it short and sweet, push notifications are the clickable messages popped up to your device screen to inform you about an update of a mobile app or website.
Push notifications serve many different purposes, but its main mission is to improve user interaction with the business for higher traffic and optin rates. Specifically, push notifications are uses for the purposes stated below:
- Inform – new arrival, blog post, promotional program
- Remind – abandoned carts, unchecked payments, pending checkouts
- Update – new versions, features of an app/ product
Push notifications work on both PC and mobile devices, and each platform has its own push serrvice provider. Once the app user permit the push notifications to show up on their device, they will see the push messages even when they are not active in the app/ website.
Unlike an ordinary text message, the type of push notification can be integrated with action buttons. That’s why it is more effective in driving traffic and engaging customers to the business.
Besides being a marketing tactic, the benefits of push notifications also reach out to strengthen customer relationships and reinforce user experience. Many marketers have been using it as a delicate customer survey to deeply understand how their shoppers/ users are reacting to business performance.
Website and Mobile Push Notification Mechanism
Push Notification Mechanism
Push notification mechanism involves three parties: Push service provider/ application server (depending on the operating system of the user device), App publisher, and User app.
In order to integrate push notifications into an app, the app developer needs to subscribe to their app with the operating system push service provider. The provider will then give their app an API – application programming interface on which they can communicate with each other.
As the app developer adds the SDK (a code library) to the app, they can upload it to the app store with the push notification feature already built-in. When the user installs the app, there will be unique IDs registered with the push service provider.
The app developer also receives these IDs (unique identifier) to set up their customized push notification on the API. They can also schedule the push messages and choose which groups of customers will receive notifications personalized.
How To Make The Best Use Of Push Notifications
Send the right content at the right time
A high volume of relevant content always has positive effects on all push notification strategies. And in order to increase engagement as well as open rates and clickthrough rates, scheduling mobile and web notifications is a widely favored tactic. Different from notifications from message mobile applications and social networks, web app push notifications and desktop push notifications can be automated to display anytime you want.
Personalize the content
One push message sent to everyone won’t speak anything. When it comes to creating relevant content, personalization is the key factor. Depending on the users behavior, purchase history, age, and other demographic traits, content marketers can write push messages that perfectly target certain groups of shoppers.
Appreciate your brand values
With this tool, you can convince your target audience into profitable decisions. So if users subscribed to push notifications, it’d be your chance to provide value by showing off all your deals, coupon codes, and brand values.
Focus on the target
As a content marketer, you don’t want to disturb users with too many push notifications. That’s why you will need to track the customer’s location data to drip-feed relevant notifications according to specific user timezone. This push protocol gives users an incentive to open the notification, optimizing the exposure of your business offerings.
Ecomfit – A Go-to Plugin For Your Push Campaigns
Ecomfit is a high-performance plugin for anyone looking for a full-featured tool to deploy push notification campaigns and maximize mobile app engagement. This plugin comes with a web push notifications demo plan (free plan) for small campaigns of less than 1,500 unique visitors. And if you want to scale up your plan, it will provide premium plans aligned to your preference.
With Ecomfit, you can send both mobile and website notifications; it is also compatible with almost all operating systems (Android, Linux, Window) and web browsers (Chrome, Safari, Firefox, Opera).
This plugin won’t require any coding skills, and you won’t need more than 15 minutes to set it up. Some most worth-mentioning features of Ecomfit are automated messaging, customized content, real-time report, and customer segmentation.
In short, Ecomfit is one of the market leaders in providing push notification services. Whether you are a newbie or an experienced marketer, Ecomfit always has plans that fit your goals.
If deployed properly, push notifications can drive an unexpected level of traffic to your online store. Investing in push notifications is thus always an excellent idea to build your brand image and improve the conversion rates. Thank you for reading through this post, and all the best to your push campaigns!