Making the best use of such an eCommerce push plugin as Shopify Push Notifications App has never been an easy task. If deployed properly, push notifications can create a success story for your business.
Some marketers are still hanging on whether a push notification plugin can really do the job. And if you are one of them, let’s walk through these ten reasons for investing in an eCommerce push plugin.
What Are Push Notifications And How Do They Work?
Push notifications are multimedia messages that pop up on the user device screen. These messages can serve a wide range of purposes – abandoned cart recovery reminders, call to action buttons, new arrivals/ new updates, etc.
Such eCommerce plugins as WooCommerce or Shopify push notifications app are now used widely in online business. There are both web and mobile push notifications, which means these messages can display on both desktop and mobile devices.
One of the best features when running a push campaign is that it does not require users to be on the website/ app to receive notifications. That’s why push notifications have become a popular means of communication (from the Shopify store owner) with the customers.
Setting up notifications apps for Shopify is actually not complicated. You will need a push plugin to integrate your website/app with the push service provider and user’s operating system. This plugin will notify Shopify app and send/ schedule push notifications on your demand.
10 Compelling Reasons Why You Need Shopify Push Notifications App
Higher customer retention
Push notifications are one of the keys to raising user retention for online business. Research from Forbes has shown that a 5% increase in user retention can result in a 25% – 95% rise in profits. Strive for keeping your customers close to your business? Push notifications are the answer.
An automated push notification plugin can notify Shopify or any other eCommerce platform and help website owners connect with their subscribers. Keeping people close to your business can come in many forms – offering sales and discounts, coupon codes, Black Friday sales, price drop alert reminders, seasonal promotion programs, or abandoned cart notifications.
More than often, as a user, you install the app and make no interaction with it for a long time. That’s when a push notification plugin comes into play and boosts user retention.
Once you have your customer base segmented into different groups according to their geo-locations, buying patterns, behaviors, or any demographic trait, sending push messages will be much easier. These push notifications can then generate repeat purchases and turn your subscribers into loyal customers.
Stronger user engagement
By sending real-time push notifications, website developers can attract more customers to their purchases. A report from Localytics in 2017 proved that people are more willing to receive push notifications than ever. This proof has claimed the strong link between push notifications and customer engagement.
WooCommerce or Shopify notifications can act as excellent reminders to engage your customers and cart abandoners with your brand. Especially when the push message is embedded with a call to action button, both sending web push and mobile push notifications can quickly direct users back to the app/ website.
The clickable pop-ups on the user device screen has made it easier than ever to attract their attention. Just by clicking on the push notification, they can visit the website/ app again or complete their unchecked payments. These are the prime examples showing the effectiveness of push notification in engaging and re-engaging push subscribers to their purchases, promotions, and special offers.
More traffic & Conversion
Push notifications at the right time to the right person can bring traffic and convert it into sales. When it comes to sending offers, the sense of urgency is a popular trick favored by many professional marketers. These “with deadline” offers can also be useful ways to recover abandoned carts, reducing the waste of traffic, and improving your product’s conversion rate.
With the notifications Shopify plugin, business owners can trigger the purchases. The special discounts/coupons urge the customer to settle down with their buying decision. And as the push notifications are clickable, they can visit the checkout tab to finish their payments with ease.
From the integrated WordPress dashboard, website developers can also analyze all the metrics relating to traffic and conversion rates. These data enable them to ab test the push message content and initiate any modification in need to improve the push performance. Besides these metrics, some advanced push notification plugins also offer machine learning analytic tools that scrutinize user behavior data.
Effective targeting and retargeting
There are many Shopify notification templates or paid plans from which you can fully customize their features – URL, CTA, text, image, and all other custom attributes. Most push plugins these days have the response prompts that ask for the user’s permission to send push notifications. They can even ask to access the user’s location or connect with customers via social media channels.
In case the user approves the location tracking, web/app developers can customize the push notifications and schedule them according to a specific geo-location. This feature allows for exact targeting and retargeting. Push notifications reach the customers at the right time, raising the open rates and click rates on a new level.
Some plugins can even target customers based on their state or city. This superior specific targeting ability makes the offers align better with the customer’s preference. With localization, push campaigns have more chances to reach the customers via their relevant and personalized content.
Besides geo-location, targeting and retargeting can also be done by scrutinizing customer behaviors and purchasing history. Inactive users can become loyal customers with a few “straight-to-the-point” incentives.
Reinforced brand image
Shopify desktop notifications and mobile notifications are powerful ways to reinforce your brand exposure. With last-minute deals, apps store reminders, new updates/ arrivals, you can give so much more value-added info about your business, enhancing a positive brand image, and attracting more customers to the eCommerce store.
On top of that, push notifications with such multimedia features as logos and icons will deliver stronger recognition. As a result, users are more likely to remember your brand for a longer time. A basic push notification for Shopify normally includes a text and a link. But with a push plugin, you can freely customize its format to make it more appealing in the eyes of the customers.
Depending on different operating systems and browsers, push notifications may appear a bit different. Still, the content is always clickable because interactive app features are the most important factor when it comes to engaging subscribers/ customers. Also, with the CTAs, web owners can easily track and evaluate the actionable metrics to refine their push notification campaigns.
Improved customer experience
Useful and relevant content can significantly improve the customer experience. As compared to other marketing methods, push notifications are less intrusive, making it more effective in driving traffic to the business. A detailed push notification business plan must always involve individualized content with the ability to convert traffic into sales.
By keeping customers updated with new information, promotions, and offers, your business will have a better chance of drawing their attention and keeping them with their purchases. Timely and personal messages always work; they create intimacy between the business and the customers.
Useful message content is synonymous with higher open rates and a higher possibility of Conversion. Never be satisfied with generic content, they won’t bring you any traffic while still draining your budget on your push campaigns.
The key takeaway when creating push notification content is personalization and frequency. Good content won’t take effect if it does not come at the right time. That’s why the user’s location and time zone should also be put in mind when setting up the push’s schedule.
Stronger customer base
If you are looking for a quick way to build and strengthen your customer case, push notifications are one of the best approaches. Once you installed the plugin, you can collect subscribers and even deploy upselling and cross-selling without any hassle. Users just need to opt-in, and the traffic is all yours.
The optin rates of push notifications are 10% – 15% on average, much higher than those of emails. With simple optin prompts, people need no more than just one click/ tap to “Allow.” And as compared to the traditional form filling method and marketing channel, push notifications are a great leap forward.
In order to further optimize the subscription rate, many marketers choose to send a pre-opt-in message (in subscription boxes) showing customers the benefits of their subscription. Another way to retain the customers is to send notifications as thank-you messages after their opt-in. These tactics enable you to solidify the bond between your business and your subscribers/customers. However, the welcome message should be sent ASAP after the opt-in to avoid disturbing the customers with irrelevant message content.
Detailed and customer-oriented analytics
Once you have your push plugin integrated to your eCommerce websites, you will have access to its reports and analytics. Most popular analytic features on a push plugin includes subscriber base growth, push notification history, CTR changes, social proof visits, and notification statues (delivered, opened, closed, and blocked).
These data are a great help when getting to know the customers – their activities, personal preferences/ interests, and behavioral patterns. They also help you to segment your customers effectively to optimize the push performance. And there are countless ways of segmentation – location, browser, operating system, etc.
Premium push plugins can provide cross-platform analytics. They put everything in a dashboard, giving you a clear view of how your push messages are doing on each browser/ operating system. This feature is especially beneficial for those running their smart push marketing strategy on more than one platform.
And if you haven’t got an app to grow your business, a web push plugin will be an excellent idea that helps reach out to your customers. Once website visitors come to your website and choose to receive the push notifications, all your analytics will be on the go.
Shorter customer journey
Push notification plugins can put the call to action buttons to the messages, making them a surefire way to accelerate the payment process. In other words, these plugins make it easier for both website owners and customers to interact with the business.
Specifically, online store owners can facilitate the payments; customers can save time and effort in making their payments. The customer journey is then shorter, which further increases user engagement within the website/app for Shopify.
Real-time push notification delivery
Mobile and web push notifications are a means of instant communication with targeted audiences. Once you’ve started sending the information from the back-end, the message will reach the customers seemingly at the same time.
Real-time delivery allows for quick and easy push notifications on Shopify. In cases of flash sales or urgent updates from the store, your subscribed audience will receive the information timely. And if you have a mobile app for your business, a push plugin will turn it into a medium to inform/announce your customers about your deals.
Real-time delivery requires precision in the push message content. There’ll be no turning back once you decide to send a web push notification away. One important note while using push notification with real-time delivery is ensuring the validity and reliability of your deals.
Otherwise, your effort to convert the traffic won’t result in anything good. Instead, it will come with a reverse effect, causing disappointment and dissatisfaction from the customers.
Where To Go From Here
An eCommerce push notification plugin is a must-have item when sending timely and relevant push messages is the priority. With a quality WooCommerce/ Shopify push notifications app, your online business will have a better place on the market, and the revenue generation is easier to achieve.