Analytics tools are must-have software that every business should invest to thrive effectively.
Business marketing is getting more competitive in different ways to get customers’ attention. So, it is worth to own a successful, actionable analytics tool for your E-commerce.
Follow us to discover 5 examples of successful analytics tools available.
The best pick of analytics tools
Data is an essential element for any e-commerce business, yet you can collect it in a minute by using analytics tools.
They not only collect and display data but also identify and reason out weaknesses. Therefore, your company will have better solutions and decisions to grow and scale the e-business.
The following actionable analytics tools will help you improve your business’s performance.
Piwik is an open analytics software that comes with regular updates and new releases for free. The most important thing is that you take control of this digital tool to track data on your own, while many software use remote-hosted services.
Because Piwik is installed on your server, you are the host who has complete privacy since the developers can’t access to your data. The advanced concealment feature also helps to protect your visitors’ activities from the advertising company.
Piwik has no data limit so that you can keep your data forever. Also, you can track an endless number of sites to monitor the statistics. It is very convenient because you can switch from one site to another to check your work faster. Piwik takes only 5-7 minutes to get installed, will you give it a try?
Metrilo is an actionable analytics tool with all features needed to build your email templates. Besides that, it owns email automation which helps you contact old customers who bought your products. Following that, your revenue will increase as well as the conversion rate.
Monitoring customers’ activities are now so easy through the live views and traffic reports that Metrilo offers. You can improve customers’ relationship with better decisions in marketing efficiency.
Metrilo goes well with either beginners or professionals, especially those who are looking for CRM management. It is effortless to track visitors’ data to develop more advanced e-marketing campaigns.
Adobe Marketing Cloud
Adobe Marketing Cloud is a well-known Adobe Web Analytics tool helping many businesses and industries meet the need of customers effectively. You can also track and implement marketing campaigns, managing emails, and customers, and engaging social media for your sites in one configuration. It will offer you the best service which can satisfy all your digital marketing requirements.
Adobe Marketing Cloud comes with different tools such as Test and Target which provides different users experience to the target users, and the A/B Test; Ad Hoc Analysis tool can add up metrics side by side, so that you will have an idea of what performs well and what does not in order to improve your e-commerce business.
Visual Web Optimizer (VWO)
Visual Web Optimizer serves as an all-in-one A/B Testing platform, an effective way to see which variations boost your sales and conversion rates the most on the sites with visual charts and graphs.
VWO offers new features such as Surveys, Heatmaps and Visitor Recordings which help you to track and identify what areas they are paying attention to on the page, and where they get confused. While Heatmap from other tools mostly provides static heatmaps, VWO has dynamic ones which give you better insights.
Also, VWO is very simple to use; from the start, click or pause. It doesn’t need the third-party cross-browser scanner like the other analytics tool. Instead, VWO is in the back of its own. Therefore, you don’t have to spend money on extra tools.
Ecomfit is a real-time analytics tool that helps you track the whole thing about web traffic in “real time” on your sites. Which means you can to see every segment of visitors in details with the time updated every minute. As a result, you can take actions to improve or create more effective marketing plans as soon as possible.
All the useful information such as the Visitors, Locations, Traffic, and Content are on display in the dashboard as an overview of your e-business. Furthermore, you can customize the dashboard to change what widgets you prefer to have it on display. You are enabled to know how the metrics have changed through the automatic comparison with data from the previous period.
With actionable analytics tools for e-commerce, you have a great chance to improve the effectiveness of your website. It is the must-have digital tools to monitor how your business is going, and what you can do to increase the revenue to the e-business.
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