Mobile push notifications are a powerful way to uplift engagement with your targeted audience. Once people install your mobile app and accept push notifications, there will be many chances for you to interact with them, boost the opt-in raters, and leverage the conversion. And here is everything you should know before deploying your push campaigns.
What are the main types of push notification?
There are dozens of ways to classify push notifications; one of the most popular approaches is categorizing by function.
Informative – Timely messages that allow users to stay up-to-date with important updates, alerts, events, recent activities, reminders.
Geolocation – Push notifications that are triggered when the user goes in or out of a particular area. Location tracking is one of the most helpful features of push messages, which is proved to be opened twice as much as regular notifications.
Catch-up – Retargeting notifications that encourage customers to take desired actions. Based on in-app using patterns, these notifications can create more personal data and further strengthen the relationship with users.
Promotional – Push messages announcing promotions, special offers, discounts, sales to better engage users with their buying decision.
Rating/ survey – Notifications collecting customer feedback/review/rating. They help app publishers better understand user experience and initiate on-time improvements if necessary.
How does it work on Android mobile devices?
The mobile push model utilizes opt-in mechanics, which will not allow the app to send push messages until having permission from the users. Specifically, after users install the app from the app store, they will be asked by the operating system if they want to receive push notifications from it.
By tapping on Allow, the app can send the push messages. Otherwise, reversing the decision will normally take five steps to turn the push notifications back on.
Android, uses an entirely different push model. It automatically allows apps to send notifications, and users can manually opt-out in the setting.
Android’s opt-out model gives a higher number of push-enabled users by default, but more users will end up turning off the notifications or even uninstall the app.
How to measure its effectiveness?
There are four metrics to measure the effectiveness of a messaging strategy.
Opt-out rates – This top-priority aspect shows the long-term user engagement; it’s also a sign to tell if customers are happy with your eCommerce app. Opt-out rates imply how your content is affecting mobile user experience so that you can act quickly if there is any negative fluctuation.
Opt-in rates – They are the percentage of users who download the app and allow push notifications on their device.
Open rates – You can calculate this by finding out the percentage of users open the notification in the total number of notifications sent (including the dismissed ones)
Mobile engagement – This metric shows how your campaign is performing in general. And it is counted by the average number of sessions that app users accomplished within the first seven days of receiving push messages.
Top 3 best apps for sending mobile push notifications
Ecomfit is a push app on which you can build your push campaigns from scratch. Enabling the push features on this app is super easy; you just need to toggle on some sections to get your push message on the go.
On this tool, you will have automated campaigns for you for the best results. Each campaign may require different push tactics, and Ecomfit makes sure your push notification will have the best performance possible on all devices, regardless of their operating system.
Ecomfit if far more than just an app to create push messages. It also enables you to schedule and target the message based on geolocation or demographic patterns. So if you need an all-inclusive app for push notification with no stone left unturned, Ecomfit is the go-to choice.
Intercom is a messaging platform with a lot of communication tools, including a push notification system. With Intercom, you can send push messages to notify people when you send them a chat. However, only the latest version of Intercom SDK will have this feature.
Intercom allows you to choose whether you want to send push notifications to the home screen or direct users with deep links. Deep links will send customers to a specific page/section in your app (for e.g. the shopping cart).
Besides the ability to customize message content, Intercom also gives you the ab testing to check and improve the performance of the notification. And you can set goals to your message for better tracking the push campaigns.
Formerly known as Urban Airship, this platform has been on the market for more than a decade. Quite similar to Intercom, it is a multifunctional user interface that combines a lot of marketing automation features.
Airship works on both websites and mobile devices. With Airship, you can either apply any custom CSS to any element to create an opt-in prompt or display the opt-in prompt based on website views.
Airship also comes with the ability to customize, schedule, and track your mobile and web push notifications. However, the platform is not quite newbie-friendly; it will take you less time and effort to navigate inside it if you have a knowledge base about push notifications.
The battle of push notifications has been more fierce than ever. And as a content marketer/ business owner/ app developer, it’s vital to really understand how to harness the full power of them.
High-quality mobile push notifications will increase engagement and sales volume at the same time. So above is the list of 3 best apps for mobile push notifications, hope it helps!