Don’t bring a whole bunch of things in your report to convince your boss because not many of them are interested in crunching figures.
Since he has more than numbers to deal with, you should get to the points that matter the most.
What are the things your boss wants to hear about analytics tool for E-commerce? Keep reading to see the answers from a staff survey.
Conversion, revenue, lead generation, average sales price and things around the yielding results are what matters to your boss.
As he needs to understand what’s going on in his business to make the next decision, you don’t make dump data that say little but the concise numbers that tell the whole story.
2. Performance charts
Lines go up and down can show critical information involves the survival of a business.
When explaining and reading numbers take time to get through, a graph can show the big picture.
Your boss wishes to see visual data that take him less time to understand.
What’s the point of analyzing if it goes without a target? Bring to your boss the predictable achievement based on the processed numbers.
That way, the business owners can measure the site’s productivity to establish the next strategies.
4. What tracked on the tool
You may think all metrics are important and needed to be tracked. That’s your job, but your boss doesn’t want all that on his desk.
Explain to him you are keeping an eye on total interaction, fan growth and effectiveness of post promotion for the Cyber Monday campaign. The next report will include other involvements.
5. The capability of an analytics tool
It’s good to let your boss know how the tool functions to give a clue how reliable that tool is.
You can explain how it tracks the conversion rate and clicks on the landing page.
The lessons don’t have to come all at once. It is possible that you can bring an explanation for each report. Breaking down the time saves effort to comprehend many things at a time.
6. Dashboard basics
A robust dashboard can be beneficial for business owners to grasp a general look before receiving an insight.
Learning how to read the dashboard only takes a few hours but benefits in the long term.
What displayed on the homepage mostly includes numbers of visitors, staying and bouncing rate, site speed, lead, clicks, and conversions.
The final results are always on top of concern to any business owner. But not all of them know how to read the final profits and where it comes from.
Don’t just bring a report with a big number of the net income; your boss should know the analytics tool calculates incorporating with your knowledge and how it leads to the sale improvement.
The final line
You’ve done the hard job on the report. Therefore, whoever reads them should know what they are reading and where the material comes from.
Showing your boss an executive report with a clear explanation helps him a lot in making the right decision for the sake of the business.
Pay attention to the situation and know what you should bring to convince him.
With the 7 things about analytics tools for E-commerce to show your boss, you can make the work more effective and score points for your performance.
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