Digital marketing trends cannot be ignored no matter what your industry is. Marketers can no longer hope that old methods of marketing will work forever because consumers’ behaviours have changed. They need to utilize marketing technology regardless of what they are selling. Otherwise, they will be left behind.
The recent years have witnessed significant changes in marketing strategies and the year 2020 has been making the same thing. Let’s discover top 5 digital marketing trends in 2020 in order to make your business thrive in this era of technology.
1. Artificial Intelligence
Aritificial Intelligence (AI) is one of the digital marketing trends in 2020.
Artificial intelligence refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. Almost fields has seen the dominance of artificial intelligence and digital marketing is no exception.
AI can analyze consumer behaviours using advanced conditions such as data from social media platforms, viewed and purchased products, etc. to help businesses know how customers look for items.
Also, AI can forecast future outcomes using predictive analytics. It based on huge quantities of data to predict purchasing patterns of buyers, helping online stores decide the appropriate campaigns and activities.
2. Conversational Marketing
The modern marketing trend is becoming more conversational and conversional marketing has been one of the most effective tools for businesses. This is the fastest way to move buyers through your marketing and sales funnels through the power of real-time conversation.
The purpose of this way is to convert leads via dialogue-driven activities and it can appear on various channels.
Nowadays, people find items that they are looking for now, not later. That’s way businesses need to be available on multiple channels to communicate with buyers immediately.
3. Video Marketing
Video Marketing is one of the most essential marketing trends today. It is different from text marketing in the way of publishing content. This way of marketing seems to be more compelling, so Google pushes pages that include videos higher in the rankings.
There are various types of video marketing that are becoming popular:
- Live video has been essential for businesses to sell products, answer questions, give consultation, show product demos or have interviews.
- 360-degree video gives customers more experience. Just sliding screen or tilting mobile phone left or right, upward or downward as video is playing brings customers better views on what you want to show such as product demos or customers’ experience.
When you think of sharing platforms, don’t just think of Youtube. It is not the only one for you to start a video marketing campain. Besides it, you can also use Facebook, your site or whatever your customers can watch.
4. Influencer Marketing
Influencer marketing is not a new phenomenon, but it is a marketing trend nowadays. So what is influencer? Why does this trend work? An influencer is someone who affects or changes the way other people behave. This way of marketing works because people are influenced by other people.
Actually, influencer marketing is a form of social media marketing involving endorsements and product placement from those who have social influence in their field.
By using influencer marketing, you can amplify your brand message to a larger market. Your brand image can be spreaded through famous people ‘s social channels; as a result, a lot of their followers may find your products to try as them.
5. Push Notifications
Have you ever heard push notifications is a new trend? Actually, it is not a new marketing method. It has been used by online businesses for a long time. But why does it appear to be a new trend in 2020?
Because push notifications have been improved alot, thousands of businesses are seeking for it and it seems to be a new trend in this year as it used to be. This tool has been upgraded with advanced features that facilitate digital marketing strategies of businesses.
Push notifications bring alot of benefits:
- Recover abandoned carts. Send messages to those who have abandoned shopping carts to convert them into sales
- Retarget specific customers. Send content to the right customers who have purchased items to cross-sale products
- Build customer loytaly. Send content to take care of existing customers and make them loyal
- Increase subscribers. Send messages that welcome discounts to people in order to convert them into subscribers to promote products
How this tool works may vary from apps. But what above are among the best features that almost businesses demand for.
A lot of businesses have been using push notifications. Why don’t you?
6. Final thoughts
Follow new trends or you will be left behind in this era of technology. But what you should notice should not be marketing trends above only.
There has been a growing shift to mobile devices. Some content may become harder to read on small mobile screens. That’s why it’s important for marketers to create the same content in a format that works perfectly regardless of the device. Be careful with what you will deliver to customers to have effective marketing strategies.