Ecommerce has become a trend in recent years. Do you wonder about its future?
Do you know its trend in every year? In this post, we will help you find about Ecommerce trends in 2019
Let’s get started.
Top 6 Ecommerce Trends in 2019
Artificial Intelligence in Ecommerce
There is a growth in artificial intelligence (AI) in 2018, and obviously, it continues developing in 2019. Machine learning and AI-assisted Ecommerce will smooth out sales funnels.
For instance, using chatbots and voice search are becoming a key part of Ecommerce toolkit. It allows you to provide a personalized experience for your clients.
Furthermore, AI helps Ecommerce entrepreneurs to analyze tons of customer interaction every day. It supports to target the right person with the right message at the right time.
In addition, it will change, and improve the method customers find products online. Hence, store owners or entrepreneurs are now empowered by AI technology.
So take it for granted.
Mobile payments in Ecommerce
We have witnessed the increasing mobile usage recently. As a result, checkout via mobile payment method is a key element in Ecommerce. Both physical and online stores now need equip mobile payment or QR code, which are pretty convenient to consumers.
There are multiple types of mobile payment you might see, like Samsung pay, Apple pay, E-wallets, smart banking, etc. They have one same aim is bringing new and convenient for customer experience.
Therefore, running a new Ecommerce business, please remember equip mobile payment to your store.
Ecommerce Social shopping
There is an interesting fact is that humans are dive into social media networks: Facebook, Twitter, Snapchat, Instagram, Youtube, and so on. This brings marketers a new and amazing method to approach potential customers.
How? The marketers take advantages of social networks in selling goods.
For instance. Run advertising, remarketing on Facebook, Instagram, messenger. Additionally, store owners can integrate messenger on site to chat with customers. Further, they can use AI chatbot on messenger Facebook to reply customer or simply convert guests to customers right on that app.
Thus, social shopping is now a trendy strategy of a large number of store owners.
SAAS Ecommerce platforms
One more trend in Ecommerce business is SAAS platforms. In 2019, SAAS platform will continue being the first option growth-conscious brands. There are a lot of kinds of SAAS, such as analytics platforms, design, marketing automation, CRM, etc. SAAS often requires subscribers to pay monthly to use that service.
For example, Ecomfit is known as an Ecommerce analytics tool. It collects data (information, behaviors of consumers) and helps shop owners to improve their products or services. By providing suggestions and warnings based on collected data, Ecomfit supports business owners to get insight into customers. As a result, your revenue will be improved dramatically.
Delivery services in Ecommerce
According to a report, 46% online purchasers said that the convenient and personalized delivery service is an important factor in the online buying decision process.
If your store does not offer flexible delivery services to meet customers’ need, they will move on to the other choices. For instance, they can find substitute goods from your competitors.
Further, a lot of delivery services companies are built in the past year with all types of delivery. There is food delivery, for instance, shipping products, fast delivery and so on.
Human is lazier to go outside and do real shopping than before. They prefer to stay at home or office, with their mobile phone or laptop, access all websites they want and make purchases. That brings a great chance for the delivery services.
Omnichannel for Ecommerce
What is omnichannel?
Omnichannel is defined as a cross-channel content strategy that companies use to improve the user experience.
Rather than working in parallel, communication channels and support resources are designed and orchestrated to cooperate.
Omnichannel is a completely-integrated approach to commerce that provides shoppers with a unified experience across online and offline channels.
This strategy type extends from traditional stores to websites, ecommerce marketplaces, onsite storefronts, social media or everywhere. It has been increased and become a new strategy for many Ecommerce businesses.
We assumed 6 Ecommerce trends in 2019. There will be lots of things which can become trendy in this fast and data world. Always keep up-to-date so that your business will win the big Ecommerce game.
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