Out of all online mobile marketing strategies, push notification is proven to be one of the most effective when it comes to eCommerce business. However, it has never been easy to make the best use of push notification to improve user engagement and retention. So what are push notifications that will really do the job? Let’s find out the best apps for your eCommerce website.
How To Set Up Push Notification Apps
Setting up a notification app is pretty straightforward. Follow these three simple steps, and you will have your plugin on the go.
Step 1 – Download And Install The Plugin
Most plugins will require your email and password to create your account as an app publisher. As you reach their dashboard from WordPress, you can select the platforms (E.g., Apple iOS, Google Android, WebPush, etc.), your integration method, set up, and configure your eCommerce site.
Step 2 – Customize The Push Notification App
The default popup prompt from push notification message is quite simple, which normally shows your eCommerce brand’s logo and uses generic language.
In order to customize this popup prompt, you will need to switch to the configuration tab. From this tab, you can edit the Action Text Message, Auto Accept Title (Click Allow), and Site Name. Done the edit, simply click the save button to complete.
Step 3 – Customize the Bell Notification (If any)
If the apps user dismisses the popup, it will disappear from the notification centers. But when they want to receive notifications again, Bell Notification will keep showing them a prompt to subscribe to your sites/ mobile applications. This feature is fully customizable and may come with many names depending on the plugin you use.
Step 4 – Send Push Messages From The eCommerce App
As the push mobile app is integrated, you can now start sending messages in the form of push notifications from your eCommerce website. You can either choose to send the notification on-demand or automatically whenever there’s a new post/offering on your site.
Best Push Notification Apps For eCommerce Websites
Ecomfit deserves to be in the top list of the best push notification solutions. It is a simple yet effective approach to recovering abandoned carts, improving clickthrough rates, and bringing back customers to such eCommerce platforms as Shopify and Woocommerce.
Not just for informing new products, Ecomfit can also help you build an app to announce users about their cart abandonment via permission messages. It increases the chances of converting abandoned carts into sales and ensures there’s no waste in the revenue flow.
Also, with its top-notch retargeting and one-click opt-in features, the content marketer can always bring the customers back to their store in no time. The retarget segmentation can be as specific as you want. It thus gives you more flexibility in choosing who should or should not receive a particular push notification.
And when a customer accepts the push protocol, Ecomfit allows for all optimization functionalities to use its platform to send out your push notification campaigns. They can be your new blog post, promotion, loyalty program, seasonal deal, special occasion discount, etc. This will maximize the benefits of push notifications to any of your campaigns.
Smart Push Marketing
Smart Push Marketing is a new marketing channel utilizing pushing messages for eCommerce businesses. It helps business owners to send the same campaigns at different times, depending on users’ time zones. Furthermore, it can configure the campaigns to schedule the notifications at specific time frames in a day so that you can easily engage users to your content.
Besides segmenting your audience by time zones, Smart Push Marketing can also deliver your notifications according to customer’s price sensitivity and visiting frequency to further optimize the conversion rates.
This plugin is now offering free push notification pricing for the first 100 active subscribers. For more subscribers in need, you will need to choose one of its plans – Basic, Pro, Advanced, and Plus.
Firepush is another trusted push app for eCommerce websites. This platform integrates with many channels such as Email, Facebook Messenger, SMS, and Loox to send relevant messages or action buttons to the customers via a web browser.
Its retargeting feature is quite comparable with Ecomfit, making cross-selling and upselling quick and easy. From one single dashboard, you can reach out to all of its functions to start growing sales for your Shopify or Woocommerce stores.
With the win-back campaigns, Firepush extracts more value from the customers that already subscribed to push campaigns. It assists in adding more value to your store and reinforce your bond with the loyal customers.
Besides the ability to modify message content, you can also decide how you want the message to look, appear, and animate. And with its targeting feature, this push app will work on all devices; you can choose to use it on all of your pages or some particular ones.
However, you should be aware of the automatic traffic assigning feature on this plugin. If you switch it on, Smart Notifications will automatically give more traffic to winning notifications. It’s not a bad idea, but sometimes you won’t want to disturb your loyal users by bombarding them with unnecessary web or mobile push notifications.
PushAssist is one of the best newbie-friendly push notification plugins that doesn’t require any prior tech knowledge for the setup. After the configuration, PushAssist will make real-time notifications appear based on different interest zones.
PushAssist is now compatible with the three most popular browsers – Chrome, Firefox, and Safari. All these browsers can be set up with real-time tracking mechanics, which monitor customer behaviors and desired actions to decide which notifications should or should not be sent to users’ mobile devices .
The report also goes deeper into the insights; it shows you how your users would like to interact with your business. From this standpoint, you can decide which promotion/deal should be the perfect match.
The Bottom Line
All the five plugins above can help you with your mobile marketing tactics on the eCommerce website. Our pick would be Ecomfit as it offers more comprehensive features than the others.
What are push notifications that work best for your business? Knowing the answer will help you leverage the conversion and sales. We hope our ultimate guide just helped you find your push notification solution.