As an online entrepreneur, you always need to find ways to make people recognize your brand.
However, choosing the right promoting channel to skyrocket your sales is not easy. In this article, I will share with you the best advertising channels for your online business.
The best advertising channels 2019
Social media advertising
Let fully embrance social media channels
Social media is one of the most effective marketing channels.
Why? Let me show you:
Huge number of audiences
Nowadays, maybe more than half of the people in the world use social media. Therefore, if you display your products on social platforms, your advertisement can theoretically reach up to billions of people.
Moreover, with billions of online accounts at the same time, the speed of information spread on social networks is equal to that of light.
Various types of advertisement
You will manage to have content tools to help advertise your online business via a post, a video, a tag, or anything you have on your social media page.
You are capable of choosing the most suitable form of advertisement for your stores to introduce your brand to the community.
For example, if your natural gift is writing fantastic content, you can choose to promote your business reputation via a great story.
Or if your store is selling musical instruments, you can use music videos featuring your products to help your audiences know how excellent your products are.
Advanced audience filter
Thanks to their big data, social networks such as Facebook and Instagram have great filters for you to target your right audience.
With this feature, if you have good tactics, you can turn your viewers into not only customers but also loyal customers or even fans.
For example, your store is selling cosplay costumes.
You can choose to display your piece of advertisement to people who are 16 to 30 years old, like Naruto related posts and pages, care about cosplay events, and join cosplay groups.
Let’s agree with me that such detailed information filters are so amazing.
A cheap way of advertising
In comparison with other advertising channels, we can say that ads budget for social media is much smaller. You can let your brand appear on the screen of thousands of social network accounts with only a few dollars.
Additionally, you can try different methods in different advertising campaigns so that you can discover the most effective ways of advertising your online store.
Remarketing ability
Advertisement on social media can reappear in front of a user several times, which promotes brand awareness in his mind.
People will remember and get curious about your brand. In most cases, a person needs to see a brand 2-3 times on average before deciding to make a purchase.
However, do not spam your ads or it will become annoying, and you will waste money only to ruin your business.
Search engines advertising
Popular search engines like Google and Bing all give you a choice to advertise your business by simply letting your brand ranks first on the search engine results page (SERP).
This method is really wonderful because you know, people only search for particular keywords when they are interested in certain things.
If you choose the right keywords to SEO (Search Engine Optimization) or run Pay Per Click (PPC) advertising, it will bring about enormous sales for your online business.
The key is “Try to match your keyword tactics with what customers are looking for, but it should not be too competitive”.
However, though SEO is free, it can take time and a few tricks to work. While PPC can cost a lot of money, do not run just one ad as you need something to compare the effectiveness.
Advertising on other sites
Sites can become paid advertising channels. Using flying banners, promotional videos, or pop-ups on other web sites to introduce your brand name is not a bad idea.
It will not cost much if you choose the right partners.
You should run your ads on web sites of which content are “not really” related to your products, but visitors to these sites are most likely something from your store.
For example, you sell dog collars so no other dog collars store will advertise about your products on their sites. You will need to try co-operating with a dog clothes store instead.
Final thoughts
Finally, those are the 3 best advertising channels you can use for your online business.
Remember, not all of these digital advertising options are suitable in your case so you might need to give a try to know the best online marketing channel for your online store.
Besides, it’s of equal importance to keep track with your customers’ insights. I would recommend using Ecomfit to better understand your potential customer journey and behavior.
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