Push notifications are one of the fastest and most effective ways to communicate with users/customers, especially when it comes to eCommerce business. Is there any case when you may not want to invest in a Shopify browser push notifications app? Take a closer look at these 12 reasons preventing you from getting one.
Higher conversion is not your priority
Timely web and mobile push notifications are one of the best ways to boost conversion rates and click rates (notifications clicked rates/ number of user clicks). They create a sense of urgency, pushing your customers to take buying action.
That’s why browser push notifications app or plugin (such as Firefox, Internet Explorer, Safari, and Chrome push notifications) is a must-have item in any eCommerce marketing toolkit. Want to ignore the conversion rate? Off you go, push notifications may not be what you’re looking for.
Your Brand No Longer Needs Online Exposure
Such popular web push notifications as Firefox, Safari, and Chrome notifications can leverage your brand exposure online. Among all browsers, Chrome push notifications and Safari push notifications appear to be the two with the highest reach potentials. If your brand has been on the market for a long time and you’re already satisfied with your online exposure, push notifications may not be a great help.
User Engagement Is Not Your Business Goal
Not just Google Chrome push notifications (browser notifications chrome), any push notification with relevant CTA buttons can help you attract more subscribers/ customers to your business and recover cart abandonment. Customer engagement has always been one of the pillars for any online/ eCommerce business.
It brings more sales, assists in recovering lost sales, and keeps your sales volume steady over the long run. Are you not considering this as one of your business principles?
You Don’t Feel The Need To Target And Retarget Users Or Customers
When it comes to targeting and retargeting customers, we are talking about Optin rates, open rates, and retention rates. Are these two types of rates not what you want for your business?
If you are using a push plugin, for example, a chrome WordPress plugin (website push notifications chrome plugin), it’s much easier to remind inactive customers who installed the app but haven’t taken any action.
Actionable metrics mean nothing to your business
Chrome desktop notifications or any web push notification will help the store owner to figure out customer behavioral patterns via an ab test and analytics. These helpful insights will give them a better understanding of their customers. And based on these data, website developers can further improve the push notification campaign’s performance.
There’s No Need To Build/ Leverage Customer Base For Your Business
The customer base is what makes the business grow. And if you are not spending your marketing effort on it, web notification may mean just a little to you.
For all eCommerce businesses (Shopify, WooCommerce, etc.), push notifications deliver a great way to leverage customer experience. They keep your users/ customers close to you and updated to your business.
You Don’t Want A Newbie-friendly Marketing Approach
As compared to other marketing methods, push notification is known with the ease of use. So if you are more into complicated plugins and apps, push notification may not be up your alley.
Most features can be automated inside a push plugin. You can either personalize, schedule, and automate sending messages at different times in a day depending on the customers’ time zones.
Personalized Interaction Is Not Your Marketing Preference
In order to send personalized messages, your push plugin must be closely linked with RESTful API, giving website owners assign a personal identifier to each customer. With this API, you can personalize the content of your push message to match their preference. With personalized rich media notifications (banner image, opt-in prompt, notification message, abandoned cart reminder), your content performs better and triggers more buying actions.
For most online stores, personal interaction is one of the keys to building a strong customer base. Is that what you have always wanted for your business? If not, users’ desktop or mobile push notifications may not be your answer.
You Feel It Enough With The Notification Opt-in
Have you been feeling enough with the opt-in rate? Thanks to its simple browser prompt/ permission prompt (optin box), a push notification comes with a higher opt-in rate than an email, that’s why they have been favored by many marketers when collecting customer base collection.
Sending push notifications come without any complicated opt-in process. Users simply choose whether or not they want to receive notification. As users browsers and devices permit them, there will be web or mobile app push notifications accordingly sent to them even when they’re not active on the website/ app.
You Don’t Need A Plugin To Automate The Push Notification Strategy
Without a push notification plugin, the coding work in need will be massive. If you’re already confident in deploying push campaigns all from scratch by yourself, you may not want to invest in a push plugin.
However, the fact is, even professional marketers/ website developers choose to rely on a plugin to free them from all the hassles in running a push notification strategy. It’s a helpful sidekick that will save a lot of your time and effort in scheduling and automating the push notification-related tasks.
Browser Reach/ Traffic Is Not What You Are Striving For
Right notifications at the right time will bring more traffic to your website/app. And as the user subscribing base grows bigger, there will be more return visitors. For this reason, people normally send web push notifications with the attempt of driving more traffic to the online store. But if this is not what you want for your business, investing in a push plugin can be of little effect.
You Don’t Want To Get To Know Your Customers
Most business owners do everything they can to get closer to their potential customers. By understanding audience segments and their personal preference, customizing the push content will be much easier and more effective. With properly targeted notifications, you can turn visitors into subscribers, then subscribers into users/ customers.
The Bottom Line
We’ve just walked through 12 reasons you may not want to invest in Shopify push notifications. If you do not find yourself as one of the cases, the good chances are that you still need a browser push notifications app to facilitate your push campaigns. A push plugin comes in with several benefits, which mostly translates into more sales and revenue.