Online businesses with high traffic but low sales
You have invested all of your time and money into your E-commerce store.
Now, SEO and paid ads have taken effect in driving a significant amount of traffic to your website, but the conversion rate is extremely low.
If so, you need to have an in-depth investigation of the reasons why you have high traffic but low sales.
Here we have pointed out the 4 popular reasons for flat conversion rate and solutions for them. Let’s explore in the article below.
Reasons why you have high traffic but low sales
1. Lack of customer insight
Visitors do not buy your products.
Why? Maybe because you have not understood your customers.
You need to know what they like and what they dislike on your website.
In detail, it is necessary for you to know how users generally behave on your site; which major groups are potential customers (age, gender, nationality, habits), what are the pros and cons of your stores, etc.
For example, if your customers are mainly women, your website should have a lovely theme and more products for this group of people.
Another example is, when your customers stop using your sites at any stage, that stage is likely to have problems or even errors.
If a customer has added some products to his cart, but he has not completed his bill, perhaps the payment or register process is the trouble. It could be time-consuming or exposed to technique errors.
Solution: For real innovation, you will need the help of Ecomfit.
With Ecomfit’s Insight Report, you can have the most comprehensive report about everything happening to your websites! Say goodbye to high traffic but no conversion.
2. No Call to Action
Do you have incudcing Call to action?
Sometimes, customers will pass by pages on your E-commerce like they are only contemplating stalls because they are not urged to buy anything here.
A few customers even do not know that your website is an online store if its layout and content are bad without a “Call To Action” button.
Solution: Do not assume that your customers know exactly what they want to do and how to do so. Let’s put Call-To-Action buttons in suitable places such as an “Add to Cart” or “Buy Now” button under a product’s image and a “Continue to Shop” button after that.
Moreover, use vouchers, quantity count, sale off, and countdown timer to urge your customers to buy your products. It is a good idea to use Ecomfit Promotion Popup to create beautiful CTA templates that will automatically show up to your customers.
3. Amiss Keyword Tactics
If you use keywords that can help you rank up on search pages but describe your store misleadingly, this only results in a tremendous bounce rate on your website.
For example, people who search for “Apple products” only want to buy iPhone, iPad, Apple Watch, etc. You can lead them to your apple juice stores, but you can’t sell anything for them.
Solution: Choose an appropriate keyword strategy for your E-commerce store, don’t just care about your traffic’s quantity but not its quality. “Fewer clicks higher sales” is still better.
4. No Trust-worthy Mark
Unless your store has a reputation already, people can hardly put their faith in your products or services.
They need to be convinced enough before giving you their payment information to make a purchase.
Or else, your website will have a low bounce rate but no sales.
Solution: Firstly, your website needs an SSL certificate. Then include good reviews, honor awards, real-life images, detailed information/description on any pages.
Finally, after reading this article, you must have found out why you have high traffic but no sale and how to resolve “high traffic no conversion” problem.
Stick to this guide and your E-commerce store will surely get a higher conversion rate.
Thanks for reading!
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