Cart abandonment is a common issue when it comes to Woocommerce shopping. No store owner wants to witness this – Customers added items but then abandoned their carts. Understanding the root of this problem will thus help you reignite your online sales on an unexpected level. Scroll down to explore the truth behind WooCommerce recover abandoned cart.
Why Do People Abandon Their Woocommerce Cart?
- Customers don’t feel comfortable providing their credit card info, or in other words, they do not have enough trust for the brand.
- The delivery cost or any extra cost is too high, reducing the value for money.
- The payment process is too complicated. And customers do not have enough patience to complete the checkout.
- Website’s UX/UI is not optimized, making it confusing for the users to understand how to navigate around and complete the purchase.
- The payment method is not diverse enough; users cannot make their payment to their preference.
- Other technical problems, such as slow loading speed and internet connection failure can also result in cart abandonment.
Why Is Woocommerce Cart Recovery Important?
With a relevant Woocommerce cart recovery tactic, your online business will enjoy a boost in sales percentage and conversion rates. There are times when carts recovered can even bring you more revenue than the new sales.
Besides helping business owners to avoid losing sales and customers, guest cart recovery can also offer better user engagement. It strengthens the business-customer bond and allows app developers to follow up with the users based on how they respond to the cart recovery notifications.
5 Tips To Recover Woocommerce Guest Abandoned Cart
Remind Customers With Exit-intent Popups
Just when a user is about to leave the website/ app, there should be a popup showing current WooCommerce coupons or reminders to complete their payment. If the discount is lucky enough to be applied to the item the customer is trying to buy, the success chance will be higher.
One single popup can sometimes recover tens of thousands in lost sales if it is relevant. More than often, users will doubt their buy decision last minute, this kind of popup will then be able to answer their concern and help them make the best decision.
Make Cart More Noticeable
Most customers tend to shift their preference to a website/app built-in with a visible cart, which allows them to save the WooCommerce products and view later. However, their attention span can be short and easily distracted when shopping online.
A noticeable cart will help them remember the number of items and what customize products they are going to purchase. That’s why the best Woocommerce WordPress themes always have a clean and simple cart icon on every tab.
A Woocommerce recover abandoned cart plugin will also be able to equip your website with this feature. It helps customer’s shopping cart easily recognizable to better direct them to their purchase.
Minimize Hidden Costs
Delivery cost and extra weight cost are the two most popular costs that push customers to WooCommerce cart abandonment. Web/App developers can minimize this risk by showing them before users hit the “add to cart” button.
Many plugins can help you to calculate and publish shipping fees depending on different product categories. This feature allows customers to see the shipping cost even for items with different pricing.
Minimizing hidden costs is a great boost for the conversion rates of your WooCommerce store and app. It saves time and effort for customers on finalizing their buying decision.
Accelerate Checkout Process
Some eCommerce stores will require the user to create an account to complete their payment so that they will have an email list/ or at least some abandoned cart emails after the purchase. However, the fact is, many customers don’t want to go through this step just to buy an item.
By enabling users to checkout without an account, the process will be much faster, which translates into lower cart abandonment rates. Some recovery plugins for WooCommerce websites also allow for single-click checkout without compromising any functionality of the web/app.
Use An Abandoned Cart Recovery Plugin
It can engage users in their buying decision by many different tactics. Specifically, it accelerates the checkout process, integrates with many payment methods in multi-currency, and utilizes the “Fear of Missing Out” concept to create a sense of urgency. All these features will push customers to act quickly and close the sales with less effort from the app owner.
Besides being a cart recovery plugin, Ecomfit is also a marketing automation platform that is 100% compatible with WooCommerce. You will be able to deploy all your digital marketing campaigns on this platform, from automatically sending recovery emails to mobile push notifications.
With its analytic data feature, app owners can perform ab testing and export all cart reports to evaluate their campaign’s performance. Ecomfit is an all-inclusive package that works well on all Woocommerce platforms, whether it is a mobile app or a website.
In A Nutshell
WooCommerce recover abandoned cart is a must-do tactic to improve the revenue and avoid wasted sales. Having a professional-grade WooCommerce plugin will help you with the retargeting campaigns, making it easier to win back your customers and rev up user engagement.